Digital Director at Crain Communications in New York, New York

Posted in Other 15 days ago.

Job Description:


This is an ideal job for an experienced, digitally savvy journalist who has strong news judgment, first-read and line editing skills and the ability to optimize editorial content for digital consumption. A successful candidate will thrive while working with fellow editors and reporters to produce breaking news stories and analysis and manage digital content across multiple platforms. The candidate will also work closely with the editor in chief to explore new ways to expand our audience and engage our readers.

This role requires a unique skill set that includes a deep understanding of the news that matters most to the advertising and marketing community.

The ideal candidate is passionate about digital and web technologies and always seeking ways to increase their digital IQ. This role offers a variety of challenges from reporting and analysis, so versatility, punctuality, communication and the ability to multi-task are a must.


  • Proven skills in developing and managing digital content, websites, and landing pages using latest technology, in high-volume environments

  • Work closely with editors and reporters on interactive graphics and data-driven initiatives that can stand alone or accompany articles and special sections

  • Manage and edit web content that meets site's high standards and editorial quality.

  • Use analysis and insight to drive optimization of pages, actively seeking to improve value per page.

  • Maintain and conduct quality assurance checks on digital products according to brand guidelines.

  • Responsible for maintenance of links and adherence to the information architecture through site's content management system.

  • Adjust and experiment with headlines to make sure stories have maximum impact and extend their shelf life using analytics and current best practices in SEO

Basic Qualifications:

  • 10+ years of experience as a digital editor

  • Strong journalism/newsroom experience

  • Ability to quickly understand new technologies

  • Expert knowledge of creating and editing content and site setup using a CMS platform
    • Expert knowledge of Drupal 7/8

  • Proficient using HTML/CSS/JavaScript to enhance digital content through use of multimedia elements

  • Experience using Photoshop to create and modify images, sprites and other visual elements

  • Online portfolio or body of work which includes recent, original multi-media journalism

  • Proven ability in SEO and social media best practices

  • Excellent organizational, multi-tasking and communication skills

  • Fluent in Digital analytics


  • Drupal 8 strongly preferred

  • Fluent with Adobe Analytics, Google Analytics or Chartbeat

  • Journalism or related degree preferred

  • B2B or business newsroom experience

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.

Brand Overview:

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Crain Overview:

Crain Communicationshas been at the forefront of the publishing industry for more than a century.As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)