Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.
The Business Development Manager (BDM), eCommerce is a customer facing role responsible for account management, development, delivery, and implementation of the sales and marketing plan that achieves sales goals. This role reports directly to the Director, eCommerce Sales & Marketing.
This individual will be instrumental in managing the assortment, sales, promotions, analysis, and support vehicles for the emerging eCommerce accounts. This would include but not limited to customers such as Target, Costco, Ace, Big Lots, Wayfair, etc.
The BDM is the primary contact for the customer working in sync with the cross functional E-Commerce team. This person will be responsible for leading account management, marketing, and replenishment to effectively manage the business. Additionally, the successful candidate works closely with the eCommerce cross functional team (Finance, supply chain, and merchandising) to support the customer on a day to day basis.
The BDM must exercise outstanding communication and organizational skills plus the ability to develop, coordinate, communicate, and implement complex sales and marketing plans for the accounts. This individual must be able to identify untapped businesses and establish internal and external relationships to deliver on these opportunities. The successful candidate will be able to establish positive relationships and communication with the customer teams, including merchants and their team.
Key Work Performed
Work with Customer Service, Supply Chain, Brand Marketing, and finance to manage the day to day business of the accounts. This includes sales, shipments, inventory, customer requests, in season opportunities, and end of season analysis
Work cross functionally to prepare programs ensuring distribution of all Scotts products as well as impactful promotional and feature plans with appropriate media and advertising support vehicles.
Manage accounts to exceed sales goals and aggressively identify new business opportunities and potential customers.
Drive the development of creative and innovative business solutions.
Project management: Example market share report out, Pre-season activities, process improvements, new account setup
Collaborate with the Content and Merchandising team to support online catalogs while meeting the customer requirements.
Partner with team to accurately forecast - by SKU, by account, by month, by plan the anticipated demand requirements
Recommend product orders to assure sufficient product inventory to meet sales demand based on each retailer's program.
Participate in customer meetings and events, as well as Scotts internal sales + marketing meetings
Develop and maintain account playbooks with new programs and advertising
Lead team of at least 1 direct report (assistant business development manager) in developing the support team
Build Relationships with merchant and customer marketing/media teams
Bachelor's Degree in Business Administration or other relevant discipline required.
E-Commerce experience required.
Minimum of 4 years sales/account management experience. National Account retail sales experience for CPG preferred.
Customer Systems/Portal experience preferred.
Ability to analyze category and product trends and translate them to executable strategies.
Project management skills required, along with advanced communication and presentation skills.
Advanced Microsoft Office proficiency. Ability to learn and manage customer portals and systems.
This individual should be adept at managing the annual "sales cycle".
Thorough knowledge of retail E-Commerce activities, including promotions, financials, and operations
Thorough knowledge of online retailer policies/procedures
Thorough knowledge in digital marketing, such as developing and implementing advertising programs and merchandising tactics.
What we do for you (just to list a few cool ones):
Offer extremely competitive benefits including: Health, Dental and Vision coverage.
Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor's office.
Nutrition reimbursement program (up to $200 per associate and per spouse)
Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice!
First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).
Our commitment to diversity and inclusion includes employee resource groups: Scotts Women's Network, Scotts Black Employee Network, Scotts Veterans Network, GroPride Network and Scotts Young Professionals.
13 SMG paid holiday days and generous vacation policy.
Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.