Growth Marketing Manager - Video at NortonLifeLock Inc. in Boston, Massachusetts

Posted in Management 15 days ago.

Job Description:

About NortonLifeLock:

NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer Cyber Safety. NortonLifeLock is dedicated to helping secure the devices, identities, online privacy, and home and family needs of its nearly 50 million consumers, providing them with a trusted ally in a complex digital world. For more information, please visit or connect with us on Facebook , Twitter , LinkedIn , Instagram and YouTube

About the Role:

We're looking for a senior marketing manager to own strategy, planning, and execution for all of our Video focused channels, inclusive of TV, OTT, CTV, Youtube. This role will help the rapidly growing consumer team to hit our lofty marketing goals by leveraging video as a vehicle to drive awareness and customer growth. This individual will be responsible for developing our annual and quarterly cross-channel video strategy, owning a multi million dollar annual budget.


  • Execute, manage, and optimize media campaigns and programs across various channels (display, native, social, video etc) and platforms while meeting or surpassing performance expectations

  • Provide recommendations and strategies to drive growth efficiently across channels such as digital and offline

  • Share weekly/monthly reporting on all major metrics, goals tracking, campaign launches and updates across initiatives

  • Partner with Marketing Analytics team on campaign measurement, reporting, insights and share key information with broader media team and internal stakeholders.

  • Manage creative assets, landing pages and all related processes (legal approval) for campaigns in market and/or new launches

  • Formulate proposals for new opportunities, tests

  • Collaborate with internal (brand, creative etc) and external teams (agency, publishers etc) on creatives to effectively communicate the brand story to the right audience

  • Budgeting, planning, forecasting and day-to-day operations

  • Manage relationship with all partners, vendors and stay to up to date with industry trends


  • 4+ years of digital marketing experience managing multimillion-dollar budgets in consumer marketing at client or agency side

  • Experience managing programmatic advertising across multiple channels (search, social, display, video, audio etc)

  • Experience with Linear TV, CTV/OTT, native or content syndication buy and offline marketing would be a plus

  • Deep understanding of programmatic tools and platforms; DSP (DV360, MediaMath, Verizon), DMP, Real-Time Bidding, Ad Networks, Retargeting, Ad-Trafficking as well levers and KPIs to optimize and scale

  • Ad-tech background would be a plus - Experience in businesses that have developed and operated successful digital ad tech products

  • Experience in building and managing relationships at significant scale with both external partners and with internal teams

  • Experience with budgeting, planning, forecasting, and allocating digital marketing budgets across channels

  • Strong data analytics and excel proficiency.

  • Excellent time, project management and organizational skills

  • Exceptional communication skills & interpersonal skills

  • Self-starter, able to work independently, flexible, collaborative, problem-solver, team player and a 'can do' attitude.

NortonLifeLock is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. NortonLifeLock strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider for employment qualified individuals with arrest and conviction records. In addition, NortonLifeLock will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

EEO is the law. Applicants and employees of NortonLifeLock Inc. are protected under Federal law from discrimination. See the EEO poster and supplement.