The Public Relations Specialist helps to develop strategic communications initiatives targeting the media, patients, and the public to enhance and protect the reputation of Nemours and its Associates. This individual must be a self-starter with a panache for identifying and packaging compelling stories. The role requires an understanding of how to create and drive key messages through traditional media relations, thought leadership, digital content creation, award nominations and other tactics as identified. The candidate should possess an aptitude for building internal and external relationships, and have an excellent track record in placing stories in Jacksonville and the state of Florida as well as national media. This role will primarily focus on the Nemours' Children's Specialty Care, Jacksonville with the goal of story mining differentiators that can lead to opportunities for national recognition. The Public Relations Specialist will be reporting to the director of Enterprise Public Relations.
Employ a keen sense of what 'makes' a great story, compelling patients and other key stakeholders to recognize Nemours as a leader in pediatric healthcare.
Possess an understanding of healthcare innovation that fuels strategy and success in securing national media coverage.
Cultivate relationships with Nemours researchers, clinicians and other internal stakeholders to learn about and then capture the elements needed to secure the interest of journalists resulting in outstanding media coverage.
Grow relationships with the media in Nemours' key markets in Florida with a focus on Jacksonville and in conjunction with colleagues in Orlando and Pensacola for statewide opportunities.
Aptitude for strengthen existing and cultivate new relationships with partner hospitals, and patient and community organizations to grow visibility of Nemours and underscore its thought leadership.
Proactively identify issues that may impact the organization's reputation and help develop communications plans to mitigate situation.
Create a variety of digital communications products including video news releases, edited videos for social media and still photos ensuring all of them adhere to brand standards.
Write communications products including press releases, fact sheets, award nominations, and speeches, ensuring each includes timely, accurate information and key messages.
Experience with media and social media tools such as Cision, TV Eyes, PR Newswire's Online Newsroom, Sprinklr, Adobe Spark, iMovie and other tools used daily by the public relations team.
Support the development of PR reports that articulate the team' ROI.
Engage with external entities such as hospital partners and trade organizations, and ensure Nemours is showcased appropriately in their communications efforts.
Possess a willingness to travel throughout Florida when necessary (post COVID-19) and work non-traditional hours, including evenings and weekends.
Bachelor's Degree in Public Relations, Communications, or other related field
Prior experience in healthcare
Relationships with journalists in Jacksonville, Florida as well as national media
Understanding of business and community organizations and leaders in assigned geographic area