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Program Manager at Micro Focus, LLC in Provo, Utah

Posted in Management 30+ days ago.





Job Description:

Program Manager

Job Description:

Program Manager

Who we are:

Micro Focus is one of the world's largest enterprise software providers, delivering the mission-critical software that keeps the digital world running. We combine pragmatism, discipline, and customer-centric innovation to deliver trusted, proven solutions that customers need in order to succeed in today's rapidly evolving marketplace.That's high tech without the drama. www.microfocus.com

About the Role:

The Program Manager will develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

The Program Manager will:


  • Develop and secure approval for GTM plans and budgets.

  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.

  • Track/report and may define program/campaign metrics/ goals/benchmarks.

  • Develop/communicate closed- loop post-analyses for marketing programs and identify/execute indicated actions.

  • Manage/monitor delivery of pre-determined messaging/content.

  • Execute/monitor pre- determined customer segmentation strategies and experience plans.

  • Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

  • Assist sales with development of sales training materials.

Education and Experience Required:


  • BA or BS in Marketing or related field; MBA preferred.

  • 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing.

  • Agency, sales and/or channel experience a plus

Knowledge and Skills Required:


  • Knowledge of marketing principles, practices, tactics and tools.

  • Knowledge of offering, segment, partner and account- based marketing.

  • Knowledge of advertising/ direct marketing/research vendor practices and procedures.

  • Understanding of the industry, offering categories and company offerings/strategy.

  • Strong project and budget management skills.

  • Excellent written/oral communications.

  • Strong analytical skills.

  • Strong interpersonal skills.

  • Ability to manage and influence virtual teams.

  • Strong negotiating skills.

  • Ability to interface effectively with multiple levels of management and functional disciplines.

  • Strong influencing skills.

If you want to be part of what's next andfind out more about ouravailable opportunities, visitMicro Focus Careers.

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Job:

Marketing

Micro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status


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