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ABOUT THE OPPORTUNITY
This role is remote but applicants must already be located within the United States. This role is not eligible for sponsorship.
We are looking for a Senior Solutions Marketing Manager to lead outbound marketing activities for Avaya's portfolio of OneCloudCCaaSsolutions. You will be responsible forgo-to-market execution, solution messaging and positioning, thought leadership, showcasing and sales enablement for specific services within the portfolio, targeting global enterprise and partner segments.
For this role, you must be both a creative and quantitative thinker.This person should also have a strong understanding of customer experience space, cloud communications and contact center solutions including digital, artificial intelligence andanalytics.
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ABOUT THE RESPONSIBILITIES
Develop a global go-to-market plan, including market analysis, customer segmentation, financial modelling and value propositions, as well as associated solution, marketing, enablement and launch plans to execute on the go-to-market plan.
Research, understand and verify trends, requirements and opportunities that are top of mind in this area, and align this to how Avaya can assist in terms of addressing these trends, requirements and opportunities.
Define and develop relevant positioning and messaging to position and promote Avaya thought leadership, relevance, and propositions, across all segments, buyer personas and verticals, in order to build relationships, expand market share, and generate value-add business.
Help define, develop and productize specific solutions by leveraging existing capabilities within theCCaaSand wider portfolio as well as developing new capabilities and partnerships to capitalize on target opportunities within the market.
RESPONSIBILITIES (Cont.)
Develop core team of active, recognized, respected, 'on-message' CX thought leaders in market, support sales win high value, complex and highly competitive deals, and promote Avaya thought leadership and relevance with customers, media, analysts, consultants, etc.
Act as an evangelist and spokesperson for the customer experience market, portfolio and strategy, working with customers and business partners to build awareness and knowledge.
Work with sales enablement to ensure sales and partnersare able toarticulate the messaging and positioning, in order to build relationships, engage the customer and identify opportunities for further development.
Work with creative services, digital services, and other teams to develop customer facing collateral includingeBooks, presentations, whitepapers and infographics, and support integrated marketing campaigns.
Ensure all relevant materials and content are maintained on portals and the company website.
Lead customer facing activities including event, industry analyst updates and partner forums.
Support development of thought leadership and competitive campaigns to drive market share.
Work with showcase team to develop a complete, end to end CX Showcase, from the customer journey, use cases, proposition, and solution, including all associated content and demonstration capability, to showcase the positioning and messaging of theCCaaSportfolio across theorganization.
ABOUT THE REQUIREMENTS
StrongSolutions Marketing experience in CX and cloud software (10-15+ years) - industry background in cloud, CX and contact center preferred
SKILLS & COMPETENCIES
Experience positioning solutions to both technical and business buyers
Excellent content creation skills,ability to quickly understand technical concepts and translate these into customer benefits
Experience in developing go-to-market plans and competitive analysis
Excellent oral and written communication skills
Excellent content creation skills
BS / BA in marketing, communications or relevant experience
EXPERIENCE
7 - 10 Years of Experience
Education
Bachelor degree or equivalent experience
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