SWHRCIN VP Medicare Sales SWHR CIN at Southwestern Health Resources CIN in Pittston, Pennsylvania

Job Description:

The Vice President of Medicare Sales, SWHR will lead revenue generation and business development efforts for a growing Medicare health plan driving all sales and marketing strategy. This position will lead team of business development professionals and serve as a key thought partner to the CEO and executive team.

The VP Medicare Sales has the following duties and responsibilities:

• Drives revenue generation and business development strategy • Develops and maintains distribution channels including sales from brokers, inside sales staff, and internet leads. • Ensures all Sales/Marketing initiatives meet compliance and quality standards. • Maintains professional affiliations and enhances professional growth and development to remain current in the changing healthcare trends. • Creates and implements strategies to integrate change management processes and practices into the management culture. • Creates comprehensive sales plans designed to exceed goals and objectives for growth in membership. • Develops and drive departmental and individual sales goals and objectives. • Develops innovative strategies that are aligned with the focus of building a strong sales and learning culture. • Formulates and administers policies and procedures, participates in strategic planning and business development activities and assists in the professional development of the sales, marketing, branding and communications team. • Directs long-term planning priorities and assures team is appropriately integrated into the overall direction, mission and values of the company. • Recommends, develops and provides direction in the strategic long-range planning process as it relates to all sales, marketing, branding and communications function aligning with growth goals. • Participates, evaluates, supports, and makes recommendations for business development and expansion opportunities. • Oversees the budgets of all sales, marketing, branding and communications projects for the enterprise and ensures successful deployment of resources to achieve financial targets. • Provides leadership and mentoring to management staff in establishing department objectives related to staffing, policies and procedures, and outcome measurement. • Develops the annual budget for the sales and marketing area and implements plans to achieve budgetary goals. • Monitors customer satisfaction and implements plans and programs to continually enhance services provided. • Recruits, hires, trains, leads, and motivates a sales organization (both sales agents and supervisors) to exceed both sales objectives and customer expectations for individual sales. • Acts as lead with key related agencies in the community. • Provides day-to-day supervision and support to sales staff in the performance of their job duties and responsibilities. • Ensures the capture and appropriate storage of complete and accurate prospective member records. • Analyzes, executes, and reports on sales plan and sales/account service process activity and results as scheduled and required. • This position will manage 5-9 direct employees.

Individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions. This role requires the ability to solve problems, think outside-the-box, and be resourceful; must be result-oriented, a quick learner and self-starter. The requirements listed below are representative of the knowledge, skill, and/or ability required to build SWHR's culture for action.

Experience/Qualifications:

• Bachelor's Degree in Business, Health Care Administration or related field required. • Master's Degree in Business, Health Care Administration or related field preferred. • 8 years proven experience in growing Medicare Advantage membership through multiple channels required. • 8 years of a solid understanding of financials and healthcare economics, ability to analyze operations, impact revenue and healthcare costs, and continually implement efficient operational processes required. • Proven leadership, partnership, and facilitation skills with employees at all levels of an organization, exhibiting influence even in the absence of formal reporting relationships • Strong written and verbal communication skills.