Posted in Management 30+ days ago.
Job Classification:Marketing & Communications - Marketing
Join Prudential. Build on its Legacy. For over 145 years, Prudential has been there for our customers, capitalizing on modern technology, and being an advocate for social responsibility. With over $1.6 trillion assets under management and office presence in over 20 countries across 5 continents, the key to our success: “Stay Customer Obsessed”. It’s how we’ve grown into the second largest life insurer in the United States and the nineth largest institutional asset manager worldwide. And no matter what stage of life our customers are in, we’re committed to their overall financial security and peace of mind.
Balancing creativity with customer insights, our marketing professionals stay focused on connecting customers with financial wellness and investment solutions they need to plan for the long-term. Our dynamic, collaborative teams help Prudential engage with our ecosystem of stakeholders, curate our reputation, and advocate for the issues that matter to our customers, employees and businesses.
Our Marketing Strategy and Operations Team is looking for an experienced Marketing Technologist with expertise prioritizing and coordinating MarTech integrations across business and consumer products. Reporting to the Vice President of MarTech, the Director of Marketing Technology should have a strategic mindset to continue to push the limits of what can be done with the integration, automation, and administration efforts of our Marketing Technology stack. The person filling this role will be focused on transforming the MarTech stack from a disparate set of tools to a modern digital platform. Additionally, this individual will be instrumental in guiding the requirements of Prudential’s Marketing capabilities and ensuring successful adoption of new features and functionality. They will support the varying needs of business marketing stakeholders, while ensuring cohesion with technology and other key partners.
This role is expected to have a strong understanding of email marketing, virtual sales, digital marketing and marketing automation best practices, techniques, and tools. The successful candidate will have a blended background including experience with both the technical integration and strategic application of MarTech. They will be a polished leader, capable of managing a team to maximize the performance and individual growth of each direct report. They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability.
Work with VP MarTech to craft MarTech roadmap and strategy focused on driving utilization of our existing technology stack.
Maintain an understanding of marketing goals, including KPIs, tactics and platforms associated with each function.
Organize a team of Marketing Technologists to facilitate the requirements of marketing functions against their respective business outcomes and KPIs.
Own and manage MarTech stack integrations and enhancements and track point of differentiation between stacks
Solidify and evangelize requirements intake process for both large scale, and agile development efforts
Own the MarTech request queue; what is in motion, planned for development, and backlogged; delegate ownership of specific queue requests across MarTech team.
Oversee monthly backlog review and prioritization with cross-functional stakeholders.
Establish workstreams across business marketing and technology organizations; share best practices, create transparency, and collaborate on development across the various stacks.
Serve as resident MarTech capability expert for Prudential; summarize integrations and capabilities for executive leadership, cross-functional colleagues and third parties.
Your key responsibilities:
Support and drive the standardization and rationalization of the Marketing Technology tools across multiple business groups
Manage the digital/virtual MarTech stack ensuring optimal performance and strategic integrations
Manage technology integrations in and out of digital tech stack, including applications such as Eloqua, On24, Ceros, Seismic, Salesforce, AEM (Adobe Experience Manager), AEP (Adobe Experience Platform), social media among others
Work with external vendors to maintain and develop our technology integrations, facilitate testing of new products and features
Partner with the Data Enablement team with Marketing data requests and ensuring data flows seamlessly within the Marketing ecosystem for actionability and reporting
Develop and monitor improvement strategies for operational processes
Provide support to overall road-mapping of future technical process improvement and/or testing tools
Translate business needs to functional requirements & process design, and work with business leads to prioritize/plan enhancement requests
Work closely with many different groups to manage requirements within WorkFront including technology, architecture, operations, business marketing, and customer experience.
Manage orchestration tools supporting email, mobile, SMS and Virtual Sales and Print
Vendor administration and primary point of contact for all MarTech platforms. Liaison with vendor management on contracting, licensing, and ongoing vendor oversight
Ensure all capabilities are operationalized and compliance protocols are met. Drive adoption and ensure SOPs are met.
Help troubleshoot issues as they arise within the various platforms
Maintain outstanding technical support in a high-performance company culture that emphasizes superior quality, continuous improvement, and productivity standards
Partner with business and product teams to develop Business Requirements Documents (BRDs); build complete story for a given ask, what the goal is; why it is needed; what are the success requirements and what is the business impact. Formalize user acceptance testing (UAT) for new features or platforms, working with development teams to align UAT & QA efforts
Partner with procurement and global technology to onboard capabilities. Lead implementation and rollout across marketing and business teams
Your key characteristics include:
Strong leadership skills with the proven ability to inspire and lead a team, as well as coordinate and influence team members from multiple internal departments and external vendors
Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team and across functions and levels of the organization
"Roll up your sleeves" mentality; must be able to foster collaboration to drive strategies, plans, results, and outcomes enterprise-wide
Adaptable performer who can lead effectively under pressure and through significant change. Comfortable working with ambiguous and changing requirements and deadlines with a constant need to prioritize based on outcomes
Accountable; capable of owning wins and missteps alike
Results-oriented with initiative to work until job is complete
Ability to synthesize and simplify complex concepts/requirements to the team and stakeholders and tie back to business objectives
Detail-oriented, with a commitment to organization and documentation
Your Required Skills:
Bachelor's Degree or equivalent experience (5+ years) in digitally enabled businesses. MBA or graduate degree a plus. Experience in financial services preferred
Deep understanding of Marketing Technology stack architecture, including interplay between engagement tools, ad serving platforms, and data warehouses
Direct-to-consumer and Business marketing experience (B2B, DTC, B2C). Familiar with Account Based Marketing (ABM) techniques
8 years of professional experience with, or direct knowledge of core marketing platforms including CMS (Adobe Experience Manager), Customer Engagement Platforms (e.g. Eloqua, Adobe Campaign, Marketo), Customer Data or Data Management Platforms (e.g. Bluekai, Adobe Experience Platform , AWS) analytics (Google Analytics, Adobe Analytics)
Working Knowledge of Digital/Virtual technology tools (On24, Workfront, Eloqua, Marketo, Seismic, Ceros)
Expertise in requirements gathering; developing Business Requirements Documents (BRDs) and identifying use cases
Experience leading projects or initiatives
Demonstrated ability to translate strategy into actionable deliverables
Exceptional written, verbal and motivational skills
Strong organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
Proficiency with project management platforms including JIRA, WorkFront
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at email@example.com for more information about doing business with Prudential.
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