Hearst Digital Marketing Services’ is looking for a talented, hardworking, and highly motivated Search Engine Marketing Specialist to join our rapidly growing team of digital marketers on our Select Digital team.
The Type of Person We’re Looking For:
You have a passion for paid search engine marketing and digital marketing.
You have a strong understanding of PPC and what it takes to drive results for a client.
You’re well-versed in the intricacies of Google and Microsoft ads, their interfaces, requirements, and best practices.
You are self-motivated, able to multitask, and hold yourself accountable for your work and the associated deadlines.
You have strong verbal communication skills with a strong ability to explain complex situations in an easy-to-understand manner.
You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.
You have a strong understanding of how to responsibly manage budgets for large clients.
You have a strong understanding of digital marketing performance metrics, as they relate to your job and core responsibilities.
You have strong technical capabilities including an understanding of various coding languages and how they relate to your job functions.
You are able to properly manage stress, perform well in fast-paced environments, and utilize the resources available to you in order to maintain your workload.
You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.
You are able to delegate work to your available resources and lead your colleagues to ensure that we are working toward a singular goal.
You are proactive with your work and consistently bring new ideas to the table.
You have a desire and ability to learn and develop quickly.
You have strong determination to go above and beyond to ensure clients surpass their competition.
Key Responsibilities:
Overseeing the strategy and performance of multiple agency PPC and display marketing campaigns.
Day to day management of PPC campaigns including performance optimization, budget management, and campaign development in Google and Microsoft Ads platforms.
Providing internal reports on department campaign performance to the Agency Director.
Working with the Sr. Manager to implement new strategies and improve current processes.
Performing quality assurance prior to launching campaigns.
Providing weekly and monthly updates to agency clients and partners regarding performance, metrics and trends.
Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.
Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns to consistently deliver a strong return for our clients.
Performing in-depth keyword research, strategic analysis, competitive assessment, ad production, and campaign development.
Recommending content and layout suggestions for websites to improve user experience and lead conversion.
Implementing and refining Google Analytics tracking, including troubleshooting errors and setting up goal or eCommerce tracking capability.
Monitoring and implementing new and emerging trends in SEM and helping to educate team members on these trends.