Search Engine Marketing Specialist - Select Digital at Hearst Communications Inc. in Amherst, New York

Job Description:

Hearst Digital Marketing Services’ is looking for a talented, hardworking, and highly motivated Search Engine Marketing Specialist to join our rapidly growing team of digital marketers on our Select Digital team.  

The Type of Person We’re Looking For:  

• You have a passion for paid search engine marketing and digital marketing.


• You have a strong understanding of PPC and what it takes to drive results for a client.


• You’re well-versed in the intricacies of Google and Microsoft ads, their interfaces, requirements, and best practices. 


• You are self-motivated, able to multitask, and hold yourself accountable for your work and the associated deadlines.


• You have strong verbal communication skills with a strong ability to explain complex situations in an easy-to-understand manner. 


• You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.


• You have a strong understanding of how to responsibly manage budgets for large clients.


• You have a strong understanding of digital marketing performance metrics, as they relate to your job and core responsibilities.


• You have strong technical capabilities including an understanding of various coding languages and how they relate to your job functions.


• You are able to properly manage stress, perform well in fast-paced environments, and utilize the resources available to you in order to maintain your workload.


• You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.


• You are able to delegate work to your available resources and lead your colleagues to ensure that we are working toward a singular goal. 


• You are proactive with your work and consistently bring new ideas to the table.


• You have a desire and ability to learn and develop quickly.


• You have strong determination to go above and beyond to ensure clients surpass their competition.

Key Responsibilities: 

• Overseeing the strategy and performance of multiple agency PPC and display marketing campaigns.


• Day to day management of PPC campaigns including performance optimization, budget management, and campaign development in Google and Microsoft Ads platforms. 


• Providing internal reports on department campaign performance to the Agency Director.


• Working with the Sr. Manager to implement new strategies and improve current processes.


• Performing quality assurance prior to launching campaigns.


• Providing weekly and monthly updates to agency clients and partners regarding performance, metrics and trends.


• Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.


• Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns to consistently deliver a strong return for our clients.


• Performing in-depth keyword research, strategic analysis, competitive assessment, ad production, and campaign development.


• Recommending content and layout suggestions for websites to improve user experience and lead conversion.


• Implementing and refining Google Analytics tracking, including troubleshooting errors and setting up goal or eCommerce tracking capability. 


• Monitoring and implementing new and emerging trends in SEM and helping to educate team members on these trends.