Are you well versed in 1:1 communication and have the technical expertise to support personalization at the customer level? If so, we are looking for a Digital Marketing Manager to join our CRM team.
In this role, the ideal candidate would have a strong working knowledge of CRM principles, such as customer segmentation, targeting, RFM metrics, testing and offer strategies. In addition, this role is required to have knowledge in Salesforce Marketing Cloud.
PLEASE NOTE: This is not an entry level Salesforce role --- you must have prior, documented experience with Marketing Cloud, specifically in Email Studio, Journey Builder, Mobile Studio, and Contact Builder. SFMC certification(s) are a plus.
Additional responsibilities include:
Coordinating the technical execution of CRM strategies within Salesforce, as developed by the CRM Loyalty Program Managers across Publix and GreenWise Market brands
Be well versed in SFMC – understand the use of data extensions, contact model, journey criteria, data flows, and data attributes, with a deep understanding of customer experience, journey design and implementation
Implement and manage campaigns across email and mobile channels
Work with CRM Analytics to facilitate audience lists, suppressions, targeting, and other project requirements
Work with Creative, Content, Project Management, and external agency teams to assist with management of project timelines, email segmentation, dynamic template creation, creative feedback, audience targeting criteria, and approvals
Collaborate with Marketing Operations to ensure data systems and processes support efficient execution of data-drive campaigns.
Understand deliverability best practices and be comfortable with a/b multivariate testing
Bachelors in Marketing, Advertising, Technology or Communications or equivalent experience
At least four years of digital channel execution experience in Marketing or Advertising.
Strong understanding of digital applications/ platforms (examples: mobile, web, tablet and social)
Knowledge of all current and future trends in digital marketing and communications platforms and applications
Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
Knowledge of budgetary management, metrics and reporting
Knowledge of digital design, programming, e-commerce and web development practices
Knowledge of content management and ecommerce systems
Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
Knowledge of video optimization for search and performance
Knowledge of Marketing project workflow process and digital process lifecycle
Astute attention to detail and accuracy
Ability to demonstrate leadership skills
Team player attitude
Persuasiveness and Negotiation Skills
Passion for delivering great work and meaningful results
Excellent verbal, written and presentation communication skills
Willingness to travel up to a week at a time with overnight stays
Willingness to work late hours, during weekends, or at home
Willingness to display personal and professional integrity throughout all aspects of the job
Master’s degree in Marketing or Advertising
At least six years of digital channel execution experience in Marketing or Advertising
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health plan (with prescription benefits)
Group dental plan
Group vision plan
Long-term disability insurance
Company-paid life insurance (with accidental death & dismemberment benefits)
Free hot lunches (buffet-style) at facilities with a cafeteria
Paycheck direct deposit
Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).