Senior Marketing Project Specialist at AMN Healthcare in Coppell, Texas

Posted in Other 14 days ago.

Job Description:

Job Description

The Senior Marketing Project Specialist supports the execution of key brand and channel marketing efforts by applying AMN brand guidelines through marketing activities in order to drive new supply initiatives and new business opportunities/engagements through the use of various online and offline marketing channels. This role maintains a broad knowledge base ranging from digital, social media, print, copywriting and editorial marketing in order to deliver quick turnaround in support of brand marketing strategies and initiatives, as well as support marketing department operations and initiatives.

Job Tasks:

  • Consistently execute and demonstrate strategic expertise across these areas: Web site project management, display advertising, job board management, email marketing, search engine optimization, search engine marketing and social media.

  • Utilize various online or offline marketing channels to drive new supply initiatives and new business opportunities/engagement.

  • Provide operations support, including adherence to budget, invoice processing, project management within scope of the role (ad traffic, insertion orders & placements, vendor management and more).

  • Track, analyze & report marketing results including email and social campaigns, , web analytics and candidate lifecycle metrics

  • Maintains marketing calendars & schedules in order to plan and organize campaigns, events, preparation and all related marketing activities.

  • Help develop and execute content strategy for blogs/articles and marketing campaigns in order to support brand awareness and supply initiatives, working in concert with sister brands marketing as well as outside communications and content experts.

  • Initiate and manage marketing campaigns online and offline.

  • Develop and send out ongoing email communication including job alerts.

  • Post job alerts and relevant content on brand Facebook pages.

  • Update web sites to reflect new content and graphics.

  • Provide marketing support to sales operations and other internal cohorts on conference promotions Actively participate in/contribute to 2-3 large projects, and 8-10 smaller projects at any given time

  • Identify and escalate potential process streamlines in order to increase business results

Education, Certifications & Experience

Minimum Education/Certifications:

  • Bachelors Degree or in marketing, journalism, English or Communications

Minimum Experience:

  • 3 - 5 years in marketing, preferably with experience developing and executing mult-channel digital marketing campaigns

  • Proven aptitude for complex datasets and use of Excel spreadsheets

  • Experience with Pardot, Hootsuite a plus

Respect*Passion*Continuous Improvement*Trust*Customer Focus*Innovation

AMN Healthcare is an EEO/AA/Disability/Protected Veteran Employer

We encourage minority and female applicants to apply

We value professionalism in everything we do - this includes the professional presence we project as we interact with internal and external customers.