Partner Marketing Specialist 3 at WEX, inc. in Portland, Maine

Job Description:

Job Summary: The Partner Marketing Specialist is responsible for developing and driving forward the growth marketing strategic plans and initiatives for several of WEX's key Retail Fuel Partners B2B Fleet Card Portfolios. This position includes collaborating with a team of professionals within the broader WEX Fleet Marketing Team. You will have the opportunity to apply your brand marketing experience, marketing communication, coordination, relationship management, creativity and strong work ethic skills. This role is also ideal for someone who is passionate about data to optimize performance and investment.

Performance Objectives:

The ideal candidate will have the opportunity to:

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  Think strategically:

  
  
  
  

  • Within WEX's North American Fleet/Small Business segment: Develop, effectively communicate, and steward go-to-market strategies, tactics, and objectives that support the growth and health of WEX's Retail Fuel Partners B2B portfolios.

  
  

  • Foster strong, collaborative relationships with the Partner and with internal stakeholders.

  
  

  • Collaborate with Lifecycle Marketing to create compelling market offers, product messaging and marketing campaigns that align with the commercial consumers' business needs and the Partner's brand differentiators and go-to-market strategy.

  
  

  • Provide sales teams and channel partners with the tools, program and market intelligence, and brand differentiators that can be used to win new business.

  
  

  • Work closely with Product and Sales to help develop and clearly understand WEX products' role in the marketplace, including competitive positioning, unique customer value proposition, benefits, and features/functionality.

  
  
  
  


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  Manage and successfully execute:

  
  
  
  

  • Create and flawlessly execute marketing strategies, campaigns and tactics for the new business acquisition/conversion, new and existing account activation, loyalty-building among existing customers, and customer retention.

  
  

  • Drive the creative development of all digital- and print-based program marketing assets, sales support tools, and customer communications.

  
  

  • Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management.

  
  

  • Review and evaluate market response, campaign performance, cost to acquire, and return on investment in order to guide program strategy, budget investment, and related course corrections as needed.

  
  

  • Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives. Manage risk related to changes in project scope or requirements.

  
  

  • Build strong relationships with outside service providers to bring value, efficiency and strengthened expertise to our team and business.

  
  
  
  

Qualifications for success:

• 5-10+ years in Marketing Communications/Management and/or Brand Marketing with specific experience in Account Management, Program/Project Management, and/or Relationship Management. B2B marketing experience is a plus but not required.




• BS degree in Marketing/Communication




• An unwavering commitment to high-quality personal performance, learning/development, collaborative teamwork, and flawless delivery/execution.




• Strong writing and presentation skills, including: Comfort leading strategic marketing discussions with internal and external stakeholders; leading interdepartmental, cross-functional working sessions; preparing presentations with varying levels of detail, data and analysis; communicating with and presenting to constituents across all levels of an organization.




• Flexibility, creativity, and a willingness to explore and test new ideas, concepts, and potential solutions.




• Direct experience with: Strategic positioning; writing key messages and various styles of prospect and customer communications; planning and measuring test-and-learn campaigns; building and refining plans, timelines, and budgets to align with priorities, goals and objectives.




• Comfort developing and managing small to large program budgets, including building an investment strategy, tracking expenses, (re)forecasting, identifying and implementing cost efficiency, projecting and managing to return on investment.




• Ability to analyze in-depth market and channel performance data and leverage it in planning go-to-market strategies and investment recommendations.




• Strength in proactive problem-solving, customer care, and providing consultative guidance to stakeholders in a tactful, positive and diplomatic manner.




• Ability to review and distill industry research, trends and news and use the learnings to shape effective marketing strategies.




• Proficient in Google Suite for Business applications and/or Microsoft Office, especially Excel/Google Sheets and PowerPoint/Slides.




• Ability to travel 10-15% (pending covid restrictions) annually throughout the USA to meet with customers for portfolio review, marketing management and to discuss growth strategy.