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Media Director at Otter Products, LLC in Fort Collins, Colorado

Posted in Other 30+ days ago.





Job Description:


Media Director

Job Locations

US-CO-Fort Collins






Category
Marketing

Overview

Otter Products is currently recruiting for a Media Director to lead our Media team in Fort Collins, CO.

As the Media Director, you will work with other senior leaders to establish strategic plans and objectives. You will lead a team of subject matter experts in the creation of data-driven acquisition, engagement and retention strategies to drive creative growth to the business through paid, owned, earned and shared media touchpoints. In this role, you will direct the planning, staffing, budgeting and expense priorities the Media team. With broad organizational credibility and in-depth knowledge of the busines, you will make recommendations and implement changes to the methods used to achieve organizational objectives. Role model of servant leadership and holding team members accountable to these principles are critical for this role. If this sounds like you, keep reading!

About Otter Products:

From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Our industry-leading brands, OtterBox, LifeProof and Liviri lead the way to help people do more and go more places with technology in hand. Otter Products is a global company of more than 900 Otters (employees) with offices in Fort Collins, Colo., San Diego, Calif., Hong Kong, Munich, Germany and Cork, Ireland. Our mission is simple - We Grow to Give which comes to life by way of our charitable arm, the OtterCares Foundation. From innovation and engineering to community and culture - growing to give is at the heart of everything we do.

For more information visit otterproducts.com.

Responsibilities

    Research and analyze the intended audience and connect with business and/or brand strategy to plan, optimize and measure the media mix and related investment.
  • Ensure plans align with business and brand objectives to increase mental availability of the intended audience.

  • Responsible for overall research, development, approval, implementation, optimization and performance analysis of approved plans.

  • Ability to assess implications of consumer trends and evaluate risks across the organization.

  • Proactively develop, lead, coach, hire and motivate a group of skilled technical professionals and external partners, who are capable of generating optimum short-term business results.

  • Establish and communicate media strategy and priorities to management and cross-functional stakeholders (internal and external) to gain their support and required resources.

  • Responsible for assessing, integrating and optimizing systems and technology, as well as agency partners and vendors, encompassing company communication ecosystem.

  • Lead the development of annual integrated media plans for each brand including delivering within brand budget targets.

  • Collaborate with key stakeholders, to meet annual business and marketing objectives, sales, profit and market share targets.

  • Lead, refine and collaborate on marketing investment forecast models.

  • Support and maintain a positive safety culture by being an active leader in all safety program initiatives

  • Other duties as required

Qualifications


  • Bachelor's degree required. Degree in Business, Marketing or a related field preferred

  • Minimum 10 years of experience in Marketing or Media required

  • Minimum of five years of experience in a mentor/supervisor/lead or manager role required

Otter Products is an equal employment opportunity employer (EEOC). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

For US Based Roles Only - Compensation Range Minimum

USD $113,846.00/Yr.

For US Based Roles Only - Compensation Range Maximum

USD $155,000.00/Yr.

Additional Total Rewards

Benefits Eligible - Full Time- check out otterproducts.com/careers/why for more info, Sign on bonus may be considered, if applicable, for relocation, Profit Sharing Program Eligible


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