Content Marketing Partner at Forrester Research in Cambridge, Massachusetts

Job Description:

Job Description

Our job is to be bold at work.

It starts with an insatiable curiosity about clients, colleagues, and the future. At Forrester, we believe curiosity powers progress. Forresterites bring a diversity of opinions and the courage of their convictions to collaborate on the ideas and initiatives that change the course of business. As a trusted advisor to the most influential companies in the world, we live at the nexus of what's next.

About This Role:

The Content Marketing Partner represents Forrester's portfolio of research services as a crucial foundation to work with Forrester consultants and analysts. This role understands the importance of good content strategy and content marketing in effectively presenting solutions tailored to a client's specific business objective. As part of the sales overlay organization on a mission to help our clients achieve their desired outcomes, you will architect solutions that incorporate several Forrester capabilities to help realize what drives our clients' success; challenge them to think differently; and provide highly valued business insight to let them win, serve, and retain customers.

Job Description:

• Get a full understanding of Forrester's overall product offerings, with an emphasis on business outcomes.


• Specialize in Forrester's content marketing offerings.


• Work with assigned sales teams in developing a sustainable content marketing pipeline to meet and exceed forecast bookings targets.


• Understand and analyze client challenges. Map Forrester's capabilities and solutions to those needs.


• Partner with content marketing teams in building a solution framework, and present it to clients.


• Demonstrate strategic acumen and comfort conducting value-added interactions with senior-level decision-makers in B2B and B2B2C organizations.


• Coordinate acceptance of scope between Forrester and clients. Share the responsibility with the consulting delivery team to win profitable business.


• Evangelize content marketing with Forrester clients and internally with your sales partners, build enthusiasm for content marketing offerings, and train sales to find and listen for opportunities.

Job Requirements:

• A BS or BA degree.


• Four years or more of proven sales and/or business development experience in market research, data analysis, or in high-tech products and services; history of selling to high-tech industry is a plus.


• Success in project management; a demonstrated ability to leverage the right resources at the right time to complete client proposals.


• Superior communication and presentation skills, particularly in scoping projects and writing proposals.


• Strong active listening skills; the ability to understand clients' business requirements to qualify and propose project solutions that address client challenges.


• Excellent customer relationship management, organization, and time management skills.


• A self-motivated, competitive individual who has worked in a team environment.


• The willingness to travel as needed.

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FLSA Status:

Exempt

Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.