Senior Copywriter, Creative Services - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

The Senior Copywriter writes advertising copy and marketing content for all customer-facing communications. The majority of the work is for print channels but could also include digital, broadcast, and radio. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a wide variety of products and marketing initiatives. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of a Creative Concept Team and reports to a Creative Director.  

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  participates in the creative process with Art Directors to create original, unique, relevant and effective concepts (ideas) and messaging that meet marketing business objectives,

  
  


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  writes clear, persuasive copy in the Publix voice to meet marketing objectives,

  
  


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  directs external resources in the execution of broadcast (TV/radio)/video production consistent with brand objectives,

  
  


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  supervises, directs the work of the lower-level writers and fosters their professional growth,

  
  


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  dedicates time to Marketing innovation and quality improvement and stays up to date on industry and market trends, and

  
  


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  works on special Creative Services-related assignments, which include but are not limited to: participating in discussions about creative strategy, designing presentations for Creative leadership and developing content for Marketing initiatives.

  
  

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  Bachelor’s degree in general field with emphasis on writing; or equivalent experience

  
  


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  1 year experience as Copywriter or 3 years experience in advertising writing

  
  


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  Knowledge of Publix brand and lines of business

  
  


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  Knowledge of English language

  
  


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  Knowledge of Marketing department workflow processes and project lifestyles

  
  


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  Knowledge of industry and market trends

  
  


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  Knowledge of Publix target customer

  
  


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  Knowledge of business objectives

  
  


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  Creativity skills

  
  


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  Effective communication skills

  
  


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  Ability to manage multiple projects at the same time

  
  


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  Ability to evaluate creative work for effectiveness against established creative strategies and objectives

  
  


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  Skilled in concepting a variety of elements (ads, brochures, posters, packaging, signs, etc.)

  
  


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  Highly skilled in writing

  
  


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  Time-management skills

  
  


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  Effective collaboration skills

  
  


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  Possess presentation skills

  
  


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  Passion for delivering great work and meaningful results

  
  


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  Computer skills including Mac OS, Adobe, Creative Suite, Keynote and Microsoft Office

  
  


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  Willingness to travel up to several days at a time with overnight stays

  
  


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  Willingness to work late hours and during weekends

  
  

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  Bachelors or art/advertising school degree in advertising, English, or journalism.

  
  


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  3 years as a Copywriter or 5 years experience in advertising writing

  
  

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  Employee stock ownership plan that contributes Publix stock to associates each year at no cost

  
  


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  An opportunity to purchase additional shares of our privately-held stock

  
  


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  401(k) retirement savings plan

  
  


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  Group health plan (with prescription benefits)

  
  


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  Group dental plan

  
  


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  Group vision plan

  
  


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  Sick pay

  
  


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  Long-term disability insurance

  
  


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  Company-paid life insurance (with accidental death & dismemberment benefits)

  
  


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  Tuition reimbursement

  
  


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  Vacation pay

  
  


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  Free hot lunches (buffet-style) at facilities with a cafeteria

  
  


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  Paycheck direct deposit

  
  


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  Credit union

  
  


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  Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases

  
  


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  6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).