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Principal Advanced Marketing Analytics at AT&T in El Segundo, California

Posted in Other 30+ days ago.





Job Description:

At AT&T, we bring the world together with technology in ways you never imagined. Whether it’s your next big idea or the newest innovation, we’re looking for people like you to lead the way. Your creative solutions could impact innovations across telecommunications, high-speed Internet and pay TV. It’s an opportunity to combine your passions for entertainment, media, and technology to transform our company and your career. Step into a future with AT&T.

We are looking for a talented, highly motivated individual with effective data analysis skills and strategic thinking to join the Marketing Technology & Advanced Analytics organization. We use advanced skills in trend analysis, root cause analysis and other techniques to leverage data from internal and external sources to explain or predict behavior, solve a variety of business problems, and monetize products for sale. One of the most important aspects of this position is to take very large quantities of customer data and analytic results and condense it down into a coherent story with clear, easy to follow conclusions, implications informed by knowledge of the business, and actionable recommendations.
 
The person best suited for this role has hands-on analytics experience, leadership abilities, excellent communication skills, a broad knowledge of math, statistics and business, and demonstrated strategic thinking.  If this sounds like you, keep reading.
 
You are the person who gives meaning to the data.

You will support our internal marketing business partners, with a focus on segmentation and base management.  You will interact a lot with both the business partners and leadership, as this is a very business-facing role.

You are the type of person who can identify the "why" or "so what" from data distilled from various sources. You can demonstrate your extensive experience doing hands-on analysis and strategic thinking, manipulate large datasets to summarize the data into insights, lead other analysts in project work, be a strategic collaborator with cross functional business partners and communicate your findings and recommendations to leadership.
 
Key areas of focus include:

  • Gather, analyze, and interpret a wide variety of data to identify causal relationships, trigger points, and predictions on customer sales behavior, subscriber churn, and product engagement for our Wireless product
  • Projects include customer behavior and base segmentation, sales/retention analysis, campaign optimization, lifecycle analytics, and data visualization
  • Develop self-service data tools, and other visual aids in support of findings
  • Partner with cross functional teams to drive strategic change within the business
  • Ensure meaningful client value is delivered through a mix of data analyses, insights, skills capabilities and original thinking
     

Qualifications:

  • 8-10 years of experience in data analytics or a related field
  • Preference for an advanced college degree in Statistics, Mathematics and or Computer Science or Ph.D. in related fields
  • Coding proficiency in SQL, R, Python or similar required
  • Experience with large transactional databases
  • Must possess a solid understanding of basic statistics and consumer marketing
  • Experience in large media, technology, ecommerce, or other subscription-based company is a plus
  • Tableau experience a plus

Ready to join our team? Apply today!
 



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