Creative and Content Brand Strategist, Principal at Blue Shield of CA in Oakland, California

Job Description:

Job Summary

You are part anthropologist, part business consultant, part storyteller, part business insights curator and part trend watcher. You connect the dots between human behavior, creative development, and business strategy.

As a Brand Strategy Principal, you enable breakthrough creative work and serve as a catalyst for differentiated positioning while ensuring the integration, integrity, and consistency of the Blue Shield of California brand. You are the go-to resource for our agency partners and internal clients incorporating deep, analytical business thinking, creative concepting considerations including actionable feedback, and strong perspectives on the industry, consumers, marketing, and business strategies. You are a team player with exemplary relationship building skills and solid consulting capabilities working cross-functionally to bring the Blue Shield brand to life using insights, research, and human behaviors. You have successful experience with budget oversight and management and a working knowledge of media/communications strategy, planning and execution.

The Brand Strategy Principal is a leader of the Brand Strategy and Management team, collaborative, fact-driven and creative thinker with great human and business instincts who influences and shapes brand elements and tone. The Brand Strategy Principle also guides and provides input into brand market research and identifies ways to further enhance the branding of BSC's products and services, while incorporating analysis of current market data and trends.

In the role, you will successfully utilize your understanding of the company's current products and future concepts while monitoring marketing trends and keeping a pulse on the competitive environment.

Exceptional storytelling and writing skills, including crafting executive presentations and ghost writing is required and core to the role. As is a working knowledge of reading and writing contracts and managing to a schedule of work.

Responsibilities

• Implement the BSC Brand Marketing plan ensuring all aspects of the product, capabilities or companies marketing and activities align with the ethos and goals of the brand.


• Through analysis, highlight areas of weaknesses or conflicting messages of the BSC Brand in partnership with the Creative Team, Marketing Teams and Agencies.


• Transform client briefs into strong creative briefs for our creative leads and advertising agencies.


• Apply research, information and insights distilling them down into a single strategic idea for our creative team and marketing partners to operate from.


• Evolve communications from information into inspiration.


• Incorporate a depth of understanding of BSC's Consumers, Key Constituents and Member Segments.


• Champion for great work and the processes necessary to achieve that work including breaking down silos or bottlenecks.


• Serve as a Blue Shield Brand Ambassador and champion Blue Shield as a Great Place to Work.


• Actively create and manage your personal development plan in partnership with Brand leadership.

Knowledge and Experience

• Bachelor's Degree with 10+ years of professional work master's degree a plus, but not required (Communication, Advertising, Marketing, Fine Arts, Business, English)


• Progressive work experience across marketing, agency management, go to market strategy development.


• Agency experience is preferred but not required.


• Confident, articulate, and excellent instincts regarding human behavior, business strategy and general marketing strategies.


• Work effectively and efficiently with minimal supervision.


• Have a passion for creativity, culture, understanding and how people think/interact with brands.


• Project Management and budget management skills.


• Willingness to listen and continuously learn.


• Problem solver.


• Familiar with, but not be constricted by, formal processes.


• Experience working on creative and content strategy.

Additional Information

• About Company: At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. Weare excited to share Blue Shield of California has received awards and recognition for a" LGBT diversity, quality improvement, most influential women in corporate America, Bay Areaas top companies in volunteering & giving, and one of the worldas most ethical companies. Here at Blue Shield of California, weare striving to make a positive change across our industry and the communities we live in a" Join us!










• Physical Requirements: Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
  Please click here for further physical requirement detail.
















• EEO Footer: External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.











• Requisition ID: 210021Q













• Posting Date: Jul 20, 2021











• Schedule: Full-time

Apply Now