Marketing Program Manager- Remote at Johnson Controls, Inc in Boca Raton, Florida

Job Description:

Johnson Controls is powered by your talent. We are the power behind the customer mission. Together we are building a world that’s safe, comfortable and sustainable. Our diverse global team creates innovative, integrated solutions to make cities more connected, buildings more intelligent and environments more comfortable and secure. We are all about improving outcomes for our partners. Tomorrow needs your talent. Tomorrow needs you. So let’s talk today.

JCI (Tyco) Security Products and its’ portfolio of brands form one of the largest security portfolios in the world. We are looking for an experienced Video Surveillance Marketing Manager to join our team in the US – location flexible. This is a fast-paced team in a high-growth business and a compelling market to work in. The ideal candidate is passionate about driving growth and has a track record of creating innovative marketing programs (ideally Video Surveillance-related) that engage audiences. 

 

If you see your strength as being a storyteller, then we want to speak to you!  

 
What you will do 

He/she will be the lead marketing voice for the Surveillance Camera line, Illustra. You will use a range of mediums as a storyteller to spread the word about our solutions, both internally and externally. You will attract traffic to our website and use the latest marketing tools and techniques to nurture those leads and help sales convert into customers. Additionally, you will work with Product Management to develop messaging and go to market strategy for new product launches. 

 
How you will do it

• Drive key business metrics including leads, MQLs, SQLs and Opportunities.  


• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 


• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 


• Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 


• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. 


• Measure and optimize the buyer’s journey as it relates to product feature adoption and usage. 


• Create content (e.g. sales documentation, product videos, website copy) to articulate the benefits of our solutions to the world. 

What we look for

Required

• Bachelor’s Degree in Business, Marketing or related field of study.


• Minimum 4+ years’ in digital marketing, product marketing and/or product management. 


• Excellent communicator and creative thinker, with an ability to use data to inform all decisions. 


• Proficiency in automation strategy in order to generate traffic, convert visitors into leads and nurture them into converted customers. 

Preferred

• HTML/CSS, Adobe Creative Suite, start-up or agency experience.

 

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. For more information, please view EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit www.johnsoncontrols.com/careers.