Digital Marketing & eCom Specialist at B&G Foods, Inc. in parsippany, New Jersey

Job Description:

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The eCommerce Digital Marketing Specialist is responsible for developing and managing eCommerce/shopper objectives, as well as developing, implementing, tracking, and optimizing digital marketing campaigns. The Ecommerce Digital Marketing Specialist must be organized and creative with strong technical skills.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Ecommerce Digital Marketing Specialist will work with the marketing team, other inter-company team members, and vendors to launch campaigns on time and on budget.

Responsibilities:

• Plan and execute all digital marketing activities, including eCommerce strategy, SEO/SEM and digital advertising campaigns


• Measure and report performance of all digital marketing campaigns 


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative brand growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal/external teams to create landing pages and optimize the user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Take responsibility and ownership for all associated product databases, including correct and updated product descriptions, imagery, etc.


• Collaborate with agencies and other vendor partners, as needed.


• Evaluate emerging technologies to provide thought leadership and perspective for adoption where appropriate


• Plan, execute, and measure full funnel activities


• Plan, execute and measure Paid media


• Subject matter expert on Last mile partners, i.e. Instacart, Shipt, Go Puff, Uber


• Report monthly sales performance across all ecommerce retailers

Experience, Skills, Education:

• Bachelor's Degree required


• Proven working experience in digital marketing


• Highly creative and analytical with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• 3-5+ years’ experience with numerous email marketing and CMS tools


• 3-5+ years’ experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools 


• Experience in setting up and optimizing Google AdWords campaigns


• Working knowledge of HTML and CSS development and constraints


• Ability to extrapolate purchasing data and analysis skills, utilizing strong Excel capabilities


• Exceptional written and verbal communication skills


• Expert understanding of spreadsheet, databases

Equal Employment Opportunity:B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.

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