Account Executive, KXXV at The E.W. Scripps Company in Waco, Texas

Job Description:

Are you a competitive sales professional who enjoys helping businesses grow? Come join us at news station KXXV, ABC affiliate based in Waco, Texas as a media account executive! This E.W. Scripps news station is looking for an experienced sales professional who is hungry for new business development to partner with local businesses through creative and effective advertising.

As an account executive, you’ll work with local sales management to help businesses reach their potential through leading commercial and digital advertising solutions. We’ll give you the tools you need to excel, like our coveted Scripps Sales Process training, along with continuous professional development opportunities. You’ll be boots on the ground and have the backing of a quality news product to reach your goals and earn a competitive commission.   

OUR TEAM:

We are committed to representing the audiences we serve. These are our neighbors, our friends and family. Our employees bring their whole selves to work – a diversity of backgrounds, ideas, opinions, life experiences and hobbies. We celebrate what makes us similar – like our passion for journalism -- as much as we celebrate our differences. We welcome bright ideas and encourage an entrepreneurial spirit that will help us shape the future of our industry. Bring your passion and we will nourish your career with the tools to help you exceed your wildest career aspirations.

WHAT YOU’LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies.




• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.




• In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available.




• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.




• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.




• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.




• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.




• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.




• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.




• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.




• Perform routine administrative duties of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.




• Other Duties as assigned.

WHAT YOU'LL NEED:

• Bachelor’s degree in Sales, Marketing, or related field preferred




• Minimum of 2 years proven sales success




• Experience in strategic account management, broadcast ratings and digital execution preferred

WHAT YOU’LL BRING:

• Highly self-motivated and goal focused




• Highly creative and innovative thinker




• Eagerness to learn new technology and stay current with changing media landscape




• Strong influencing, selling and upselling skills




• Effective teamwork and collaboration skills




• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals




• Exceptional verbal and written communication skills




• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)




• Strong time management and organizational skills




• Proficient with Microsoft Office (Word, Excel and PowerPoint)




• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)




• Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.
   

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SCRIPPS’ COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.