Marketing Manager, Experiential at Gartner, Inc. in Irving, Texas

Job Description:

What makes Gartner a GREAT fit for you? When you join Gartner, you'll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We're the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

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Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designing the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey. Gartner research and insight helps business leaders make more effective decisions every day.

Our Experiential Marketing team is tasked with creating programs that help convert prospects into clients through experiences that clearly demonstrate the Gartner value proposition. The Experiential Marketing Manager is a highly collaborative, business-savvy, innovative professional who has solid experience in building marketing programs and measuring business impact. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth for the business.

What You'll Do:

• Act as global lead for program strategy and execution of one of our core programs, which are designed to highlight the value of Gartner to highly qualified prospects and deliver the optimal attendee experience for Virtual and Live experiences from registration through conversion


• Work closely with regional Experiential Marketing leads to ensure consistent execution across regionsand sharing of best practices


• Partner with peers in Integrated and Digital Marketing to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when live) and post-event communications


• Work closely with Sales Operations team and Sales leadership to educate the Sales organization around program benefits, key dates and deadlines and best practices; act as main point of contact for a subset of the salesforce


• Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.


• Act as center of excellence for key stakeholders for improving adoption and utilization of programs by internal salesforce and external prospects


• Execute programs for a portfolio of events throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for conversion programs at your assigned portfolio of events


• Responsible for measurement and success of programs; reporting, analysis and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience


• Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.)


• Manage issues to resolution, with referral or escalation as applicable, working with Product, Events, Sales, IT and Research


• Lead direct report(s) and coach on best practices and templates across team, driving consistency and program strategy for region

What You'll Need:

• 5+ years of business and/or marketing experience


• Demonstrated business acumen


• A track record of excellent performance meeting targets and objectives


• Experience executing multiple highly complex and/or strategic marketing campaigns and activities


• Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously is required


• Demonstrated ability to analyze complex issues and design appropriate solutions


• Strong communication skills, including ability to tailor communication to audience to achieve desired results


• Strong problem solving, strategic and critical thinking, analytical skills


• Strong project management skills, event planning and organization skills

What We Offer:

• Limitless growth and learning opportunities.


• A collaborative and positive culture - Your team will be as smart and driven as you


• Outstanding compensation - Plus competitive benefits and generous time off


• A chance to make an impact - Your work will contribute directly to our strategy

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 203-964-0096 or by sending an email to ApplicantAccommodations@gartner.com .

Job Requisition ID:55945

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