Category Development Manager - UNFI Family Care at Kimberly-Clark Corporation in Chicago, Illinois

Job Description:

Category Development Manager - UNFI Family Care

Job Description

The Category Development Manager will be responsible for leading the category management process for K-C Family Care categories at UNFI (formerly SUPERVALU), based in Minneapolis, MN.  This position requires the individual to interface directly with customers, as well as cross-functionally within Kimberly-Clark, to develop and execute category growth strategies, leveraging a broad and complex variety of data, tools and insights; incumbents must be aware of and be able to proactively incorporate customer, brand and sales team objectives and strategies into the creation and execution of annual category plans.  The individual will provide high quality insights and analysis - leading to actionable assortment, shelving, pricing and merchandising recommendations - in a timely and professional manner that exceeds the stakeholders' needs and expectations.

The position reports to the Sr Team Leader of Category Development – West Grocery - and requires a thorough and working knowledge of all resources and tools required to complete and present category management projects

ESSENTIAL FUNCTIONS:

• Develop sustainable and strong category partnerships by providing strategic analytical recommendations that promote total Category & Brand growth.


• Integrate influential insights and data driven analytics to drive DPSM initiatives.


• Leverage household panel and shopper loyalty data to discover innovative opportunities thru cross-category partnerships, developing conversion programs, and promoting new usage occasions.


• Analyze, manage, and track key business metrics, including:


• Composite rankings integrating POS data with shopper metrics – (customer loyalty data)


• Performances for new items across categories (Understand source of volume, and developing category conversion tracker)


• Be recognized internally at K-C and externally at Grocery Customers as a thought leader in shopper insights and trends.


• Analyze promotional plans with Sales, Shopper Marketing & Grocery customers, and recommend effective marketing programs that yield most efficient spending and positive ROI.


• Develop strategic partnership where Grocery customers understand future investment strategies with K-C.


• Understand shopper loyalty programs, system, methodologies, reports, measures, applications and limitations. Work closely with Grocery customer managers, and influence with voice/impact for future improvements.


• Ensure database integrity and report accuracy by collaborating with Grocery customer managers and/or merchandising teams.


• Strategically leverage analytical insights to further growth of seasonal category & identify merchandising growth opportunities to supplement K-C’s core business.


• Collaborate with Grocery customers in resolving business issues, and provide innovative solutions/recommendations through creative strategic interpretation and application of loyalty data and shopper

Qualifications

Education required: Minimum of Bachelor’s degree.

Experience:
2-4 years of exempt status experience with Category management and customer Shopper Insights development. Broad experience in category, brand, customer and shopper insight development and category management within North American markets, CPG (Consumer Packaged Goods industry).

Experience leading change in Shopper Insights and Category Management transformations. Understanding of key elements of brand marketing and new product research preferred (advertising, consumer promotion, shopper marketing, public relations, packaging and consumer relationship management) and new product development.

Global VISA and Relocation Specifications:

Primary Location

USA-IL-Chicago

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Salary:

$110,000.00

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