Digital Media Strategist at Pacific Life in Newport Beach, California

Job Description:

Job Description:

Pacific Life is investing in bright, agile and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Digital Media Strategist to join our Institutional Division's marketing team in Newport Beach, CA. This role can be on-site or 100% remote.

As a Digital Media Strategist, you'll play a key role in Pacific Life's growth and long-term success by assisting in the creation of a focused digital media strategy for Pacific Life's Institutional Division . You will fill a new role that sits on a team of 5 people in the Institutional Division.

The job responsibilities:

• Assist in the creation of a focused digital media strategy for Pacific Life's Institutional Division




• Prescribe effective digital distribution methods for marketing pieces in the content library




• Monitor and measure data analytics and prescribe content course corrections based on reporting data




• Collaborate with marketing analytics and other internal partners to evaluate campaign results and recommend further actions for content




• Consult and advise internal clients concerning digital platform requirements, including In.PacificLife.com and social media applications




• Build effective ad managed campaigns via social platforms and ad partners while monitoring and evaluating data analytics




• Assist in the curation of marketing content on In.PacificLife.com




• Advise in the development and implementation of audience journeys




• Work closely with and alongside designers, art directors, and content marketers




• Present creative digital concepts to co-workers and leaders




• Adapt to a constantly changing environment

How you will make an impact:

• Work with the team to assist in the development of digital content strategies (70%)




• Create original concepts for marketing campaigns, working individually and as a part of a creative team (15%)




• Consult and advise internal clients concerning project requirements (15%)

The experience you will bring:

• Bachelor's degree in Social Media Marketing, Digital Communications, Consumer Behavior, or equivalent experience




• 5+ years' experience immersed in developing and implementing digital strategies with proven results (please provide examples)




• Salesforce experience preferred, Marketing Cloud experience a plus




• Experience with ad managed campaigns, Google Ad Words, and SEO optimization




• The ability to see through the lens of a device-driven audience




• The ability to self-start and embrace innovation




• Advanced experience with B2C communication over social platforms




• Familiarity with writing keyword-rich content for SEO




• Knowledge of managing advertising campaigns through key online platforms such as Facebook and LinkedIn




• Strong organizational, interpersonal, communication, and presentation skills




• Financial fluency and interest in social impact investing is a plus




• Formal education in the field of data analytics is a plus

What will make you stand out:

* Please provide examples of your work

More reasons to join:

At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth.

If you're seeking a thriving career doing the type of meaningful work that's all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues - even better. We look forward to receiving your application.

You belong at Pacific Life

At Pacific Life we believe you belong. We foster a culture of belonging, a space where all employees are empowered to be authentic. We embrace and celebrate diversity, create a culture of equity and inclusion, and value and respect every employee.

Our workplace:

In 2020, we demonstrated agility and swiftly shifted to a working-from-home environment with little to no disruption. Going forward, we will move toward a hybrid, digital-first workplace that encompasses flexible work policies, inclusive space design, and innovative technology solutions. At Pacific Life, we are pioneering a trail and challenging the status quo to build the next normal.

Want to learn more about life at Pacific Life? Take an inside look at our company culture: Instagram.com/lifeatpacificlife.

How We Help You Succeed:

We're fostering a culture of shared values across our company by providing generous compensation and comprehensive benefits that allow our employees to find fulfillment and security in personal life and career alike. These include:

• Competitive Salary and Benefits




• Work-Life Balance & Flexible Scheduling




• Medical, dental, and vision as part our commitment to investing in the health and wellbeing of our employees




• Two retirement savings plans: 401k savings plan with company match and Company Retirement Contribution (company-paid)




• Generous PTO and holiday pay




• Warm Colleagues & Inspiring Culture

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.