Digital Marketing Manager, Marketing - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

Do you understand digital marketing and how it can effectively drive sales in a retail environment? Do you have a technical understanding of web development to oversee microsites, landing pages and other digital marketing channels? Can you analyze digital journeys to optimize experiences? As a Digital Marketing Manager you’ll be directly responsible for leading, designing and launching digital marketing campaigns, working with internal teams and agency partners to drive sales across the Publix digital ecosystem.

 

You will join a fast-growing Digital & CRM Team to develop the next generation of digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment. Additional responsibilities include:

• effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines

• serve as the Marketing digital channel development and implementation subject matter expert

• performance of assigned digital campaigns and projects

• effectively manage established digital channel executional budgets

• promote digital marketing through participation in department educational training and self-education opportunities

• dedicate time to marketing innovation and quality improvement

• manage special Marketing Communications related assignments

• Bachelors in Marketing, Advertising, Technology or Communications or equivalent experience


• At least four years of digital channel execution experience in Marketing or Advertising.


• Strong understanding of digital applications/ platforms (examples: mobile, web, tablet and social)


• Knowledge of all current and future trends in digital marketing and communications platforms and applications


• Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)Knowledge of budgetary management, metrics and reporting


• Knowledge of digital design, programming, e-commerce and web development practices


• Knowledge of content management and ecommerce systems


• Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization


• Knowledge of video optimization for search and performance


• Knowledge of Marketing project workflow process and digital process lifecycle


• Astute attention to detail and accuracy


• Ability to demonstrate leadership skills


• Team player attitude


• Analytical skills


• Persuasiveness and Negotiation Skills


• Ability to handle multiple priorities while ensuring a high degree of accuracy


• Passion for delivering great work and meaningful results


• Excellent verbal, written and presentation communication skills


• Willingness to travel up to a week at a time with overnight stays


• Willingness to work late hours, during weekends, or at home


• Willingness to display personal and professional integrity throughout all aspects of the job

• Masters degree in Marketing or Advertising


• At least six years of digital channel execution experience in Marketing or Advertising

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health plan (with prescription benefits)


• Group dental plan


• Group vision plan


• Sick pay


• Long-term disability insurance


• Company-paid life insurance (with accidental death & dismemberment benefits)


• Tuition reimbursement


• Vacation pay


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Paycheck direct deposit


• Credit union


• Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases


• 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day).