We are looking for a full-time Aviation Media Relations Specialist to support our Aviation business segment at our headquarters in the Greater Kansas City area. In this role, you will be responsible for focusing on developing and building relationships and managing communication with journalists and other influencers for Garmin's Aviation business segment. You will lead media and public relations efforts to build awareness of Garmin’s products and technologies for Garmin's general aviation, business aviation, helicopter, experimental and government/defense businesses, and facilitate the best possible editorial coverage in print, broadcast and online media. Other essential functions include:
Drive awareness of Garmin’s aviation business segment products and demonstrate their unique advantages of compelling design, superior quality, and best value to members of the media and general public
Work closely with Garmin’s Aviation Business leadership team to develop and execute advanced or complex PR strategies and programs that are aligned with the segment’s goals, including press releases, media advisories, product pitches and company statements and quotes
Communicate applicable strategies and programs to Garmin offices and teams in other countries and assist in translation and localization of messaging when needed
Maintain and grow relationships with media contacts and other influencers throughout the respective industry, including facilitation of review/demo units when applicable, including managing larger, key media relationships
Lead efforts to make Garmin the global leader within the OEM, aftermarket, military and government avionics markets
Attend and represent Garmin at industry tradeshows and media events
Plans and executes media events surrounding new product introductions, tradeshow activites and other special events
Communicate a deep understanding of Garmin’s avionics product line and the competitive landscape
Accept and complete projects and other duties as assigned
Qualified candidates possess a Bachelor's degree in Public Relations, Marketing, Communications, Journalism, English, or related field from an accredited four year college or university. Other requirements include:
Must possess a minimum of 3 years of public/media relations experience
Private pilot's license is required, instrument rating is preferred
Demonstrates a working knowledge of Garmin products and the aviation market
Demonstrates excellent verbal and presentation skills
Displays compelling writing skills and knowledge of Associated Press style guidelines
Exhibits outstanding professionalism, judgment, and integrity
Willingness to travel to trade shows and media events
Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision
Desired Qualifications
Experience in the aviation industry, and a minimum of 5 years of experience with digital/social media are highly preferred!
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.