Data Scientist (Marketing) at Mattel, Inc.and Subsidiaries in El Segundo, California

Job Description:

Posting Title Data Scientist (Marketing)

Requisition Number 211483
Company American Girl Brands, LLC
Location El Segundo, California

Address 333 Continental Blvd
Zip Code 90245
Job Category Marketing

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Responsible for supporting strategic plan & marketing plan development by knowing our customers throughextensive data & statistical analysis.This position enables fact-based decision making for many internal clients including brand, retail, catalog, web, digital, magazine, and book wholesale. Project work ranges from building statistical models to select customers for direct-to-consumer marketing campaigns to measurement of marketing campaign effectiveness to ad hoc investigations of customer behavior.Development, maintenance, and backend analysis of predictive models used to select "best" customers (buyers and non-buyers) for catalog mailings, e-mail solicitations, magazine prospecting, retail mailings, etc. Design, execute, and analyze tests and experiments. Work with business partners (channel marketing, brand marketing, inventory forecasting, etc.) on projects.Communication of analysis results in a timely and accurate manner through written and verbal presentations to business partners and senior management. Generation and distribution of standard and ad-hoc reports, including house file reporting. Ad-hoc analysis to support the business with a goal of making smart business decisions.

What Your Impact Will Be:

• (50%) Interface with internal clients to understand analytical business needs & drive future marketing plan development. Clients generally include the marketing team (brand, retail, catalog, web, magazine, & book wholesale). Develop & execute plans to measure the effectiveness of marketing efforts to support fact-based decision-making. When applicable, design statistical tests which includes sampling methodology and performing t-tests. Perform in-depth analyses leveraging SAS & the data warehouse. Present results, including a financial P&L analysis, to marketing team along with independent thoughts on business implications. Acts as sounding-board for creation of analysis path to address business questions. Helps synthesize results into story for senior-level marketers.


• (25%) Build statistical models to select 'best' customers for direct-to-consumer marketing efforts. Efforts include catalogs, retail direct mail, magazine direct mail, selective package inserts, digital, etc.


• (25%) Perform ad hoc analyses to drive business decisions and/or business plan development. Examples include leveraging house file reporting metrics to report on business performance and project future revenue expectations.

What We're Looking For:

• 5+ years of data analysis experience in a direct marketing or multi-channel marketing environment preferred.


• Must be able to produce highly accurate & dependable results; manage multiple projects simultaneously; possess excellent written & verbal communication skills; demonstrate thought leadership; meet strict deadlines


• Extensive experience with SAS programming or other statistical software, SQL programming, MS Office experience (Excel, Word, and PowerPoint in particular), knowledgeable of relational databases, knowledge and training in sophisticated statistical analysis techniques (t-test, confidence intervals, logistic regression, OLS regression, etc.) strong knowledge of relational database design and SQL programming.

What It's Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• 
  We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.


• 
  We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.


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  We execute:We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.