Global Social Media Strategist at Buth-Na-Bodhaige, Inc. d/b/a The Body Shop in New York, New York
Posted in Other 30+ days ago.
Job Description:
The Body Shop
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good - that's us. Over 40 years later, we're proud to be pioneering cruelty-free beauty every step of the way. We're the original ethical beauty brand. We've got a thing for empowering people and enriching our planet. We're all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We're never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.
Your role in a nutshell
We are recruiting for a Global Social Media Strategist to join The Body Shop at Hometeamat a time of exciting digital transformation.You willbe responsible fordesigningThe Body Shopsocial sellingstrategy and guidelines,helpingour consultants succeed atacquiringand retainingcustomers.You will be an innovation champion with an infallible can-do attitude and natural networking skills. Being the first to know about new social media and influencer marketing products, you willsupport ourconsultants to leverageinnovationto drive customer acquisition.
More about the role
Main responsibilities include:
Design, test and report back on effectiveness ofbestin classsocial selling guidelinesthat tapinto social media best practice and trends.
Build suite of tools andtacticsfor leaders to targetcustomeracquisition through their feeds and build customer acquisition strategies within their sales force.
Develop yearly / quarterly / monthly outreach plan proposals to supportleaders and their teams.
Work in collaboration withthesales,trainingandrecognitionteam to develop an effective train the trainer approach to bring best practice learnings across the globe/across leader groups
Define a recognition mechanism process to reward 'best in class' social media behaviours
Collaborate closely w/compliance teams to support best practice social media, rules, policies and guidelines that support organic/compliant social communication
Work with head of social selling to develop effectivereporting andmeasurementbased on OKRs.
Produce weekly / monthly and quarterly reports totrack progress and reassess strategy and tactics.
Establishgreat working relations with platform reps at major social media platforms to participate to beta tests andseize innovation opportunities.
What we look for
Hands-on experience withdata driveninfluencer marketing/ development ofpersonal brandingstrategies.
Social listening prowith hands-on experience extrapolatingdata andinsightsfrom native and third-party social toolsto inform strategy and tactics.
Proven track record of drivingimplementation ofsocial mediainnovation within current role.
Stronghands-onreporting andanalytics capabilitiesutilisingnative and third-partysocial mediatoolsto measure impact.
Creativeproblem solving.
Strong communicator with experience managing large groups of stakeholders.
Understanding of social sellingastrongplus.