The Senior Marketing Manager is responsible for Business Development Marketing for the New York City office. Daily responsibilities include overseeing the structure, process and work product as well as leading the strategy and process for business development pursuits.
This position will require a strong writing, editing and proofreading background, as well as a significant knowledge of AP style. The role will oversee the marketing team's pitch and proposal strategy, and the person will serve as a project manager who works with designers to create and develop materials as needed.
Lead and manage business development process from commencement to material completion, interfacing directly with leadership and fee earners throughout the process
Lead strategy sessions, writing of content and edits/updates on proposals and presentations
Conduct due diligence on client to develop client-centric proposal and presentation materials
Ensure best practice sharing and adoption across pitch and/or proposal collateral
Ensure development of agreed-upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process
Develop and maintain a strong understanding of the market, including key trends, client needs & wants, competitive analysis, etc.
Leadership / Management Accountabilities:
Manage a midsize team
Coordinate with business leaders to identify opportunities to improve processes/function/client service
Responsible for growth and development of direct reports
Develop and maintain a strong understanding of the market, including key trends, competitive analysis, etc.
Use a set of robust and useful KPIs to analyze business development results
8+ years of experience
Bachelor's degree, Master's preferred
Background B2B business development marketing, CRE preferred; professional services company required
Proven track record of leadership and staff management
Demonstrated willingness to coach and develop direct reports
Exceptional project management and organizational skills
Experience serving as primary marketing leader for an office or revenue group
High level of proficiency in Microsoft Office Suite
Knowledge of Adobe Creative Suite
Ability to interface with and communicate with clients
Excellent written and oral communication skills
Excellent presentation skills
Excellent analytical, problem solving, and conceptual skills
Ability to work effectively in a culturally and educationally diverse environment
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.