Product Marketing Analytics Lead - cxLoyalty at JPMorgan Chase Bank, N.A. in Glen Allen, Virginia

Job Description:

**Remote opportunity for the right candidate**

About Us

cxLoyalty, a subsidiary of JPMorgan Chase, is a leading provider of loyalty technology services with rewards content in relevant categories including travel, gift cards, merchandise and incentives while using data and analytics to personalize, optimize and deliver a world-class customer experience. We have more than 40 years of experience designing, administering and fulfilling market leading loyalty programs for our respected clients and their customers. Based in Stamford, Conn., cxLoyalty has more than 1,700 associates and provides services to consumers located in 14 countries.

About the Team

cxLoyalty is a leading provider of loyalty technology services with rewards content in relevant categories including travel, gift cards and merchandise and world-class personalized customer experience. As a leading provider of loyalty technology solutions, we have more than 40 years of experience designing, administering and fulfilling market-leading loyalty programs for our respected clients and their customers. We increase customer lifetime value by making each experience personal and inspire consumers to spend, grow and advocate.

An entrepreneurial spirit, along with the energy and commitment of our employees, is the cornerstone of our success. We provide the tools to manage and positively impact all aspects of your well-being so that you can be more fulfilled, more engaged, and more productive. We're solving the industry's most interesting problems with its brightest talent, at a scale where everyone feels connected. Our quest to acquire and develop world-class talent is ongoing.

Responsibilities:

The Senior Product & Marketing Analyst is responsible for data analysis for ad hoc requests, recurring requests, and business reviews for the Marketing and UX teams with an emphasis on data insights and analytics.

• Develop digital campaign and web measurement strategies
• Collect and analyzing customer, marketing, and web behavioral data across multiple platforms and channels
• Analyzing performance of inbound and outbound marketing campaigns (engagement metrics, conversions, and revenue)
• Conduct pathing and user journey analysis to support website performance goals
• Work with UX and Marketing team to analyze creative and content to support optimizations
• Draw from data insights to recommend testing opportunities
• Develop and present learnings from analysis, including actionable insights and recommendations
• Create dashboards, data visualizations, and campaign and website performance reports
• Automate reports as much as possible and look for ways to evolve how we measure success
• Monitoring and analyzing digital media and marketing trends
• Examine and analyze both qualitative and quantitative properties, with the ultimate goal of giving members the optimal digital experience
• Communicate and present to colleagues and executives

• Bachelor's degree, preferably in Analytics, Computer Science or Information Systems.
• Experience with Travel industry a strong preference
• 5+ years of related work experience
• Proficient utilizing SQL for data retrieval and analysis
• Proficient in utilizing a machine learning language (i.e. Python, R, SAS, etc.)
• Strong analytical, conceptual and problem-solving abilities
• Effective verbal and written communication skills, including ability to communicate and collaborate effectively with stakeholders
• Ability to work on multiple projects and tasks simultaneously
• Experience with SAS Visual Analytics software preferred
• Experience with Google Analytics software preferred

cxLoyalty, a subsidiary of JPMorgan Chase, is a leading provider of loyalty technology services with rewards content in relevant categories including travel, gift cards, merchandise and incentives while using data and analytics to personalize, optimize and deliver a world-class customer experience. We have more than 40 years of experience designing, administering and fulfilling market leading loyalty programs for our respected clients and their customers. Based in Stamford, Conn., cxLoyalty has more than 1,700 associates and provides services to consumers located in 14 countries.