Corp Marketing - Marketing Manager, Multifamily (Central Time Zone preferred) at Harbor Group Management in NORFOLK, Virginia

Job Description:

Multifamily Marketing Manager

JOB PURPOSE: The Multifamily Marketing Manager position works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience. They will do this through coaching, training and monitoring of marketing initiatives and leasing performance. The Multifamily Marketing Manager will support & prioritize properties in the portfolio based on identified need.
 
Central Time Zone preferred 

ESSENTIAL DUTIES AND RESPONSIBILITIES: Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company.

•Focus on increasing occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.

•Compose marketing plans that attract the identified target audience and strategically address property business objectives.

•Responsible for leasing performance and process compliance to leasing SOPs to ensure monthly occupancy goals are met at assigned properties.

•Work directly with the Director of Marketing to develop specific strategies and marketing tactics unique to each region, sub-market and property.

•Develop, implement, monitor and evaluate all marketing programs to achieve goals.

•Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.

•Continually research and make recommendations on new opportunities and marketing channels in the local markets.

•Host in-person and online training on various sales and marketing-related topics.

•Maintain solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media & online reputation), eBlasts, signage (on-site & off-site), on-site presentation - recommend initiatives as necessary.

•Generate excitement and enthusiasm for new initiatives and campaigns among community teams.

•Train social media performance for assigned leasing staff based on expectations set forth in property’s business plan.

•Assist in implementation of programs to drive properties’ online rating score to a minimum of 3.0 as measured by reputation.com.

•Train property staff in the coordination, planning, preparation, and implementation of marketing events, renewal parties, property events, and competitions at the properties.

•Assist in developing marketing initiatives and retention efforts based on property’s top line performance.

•Train property leadership in the development of co-vending/outreach programs and ensure appropriate steps are taken for program success.

•Maintain knowledge of competitive market conditions; continually research and make recommendations on new opportunities and marketing channels in the local market.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

•Bachelor’s degree in Marketing, Public Relations, Advertising or other related field, or equivalent experience

•5 years’ sales and/or marketing experience; 3 years’ experience in multifamily industry

•Ability to travel up to 50% throughout assigned area, with occasional travel to corporate office and other regions

•Working knowledge of MS Office (Word, Excel and PowerPoint)

•Knowledge of MRI product suite is a plus

•Must be creative and have exceptional written and verbal communication skills

•Effective presentation and group facilitation skills

•Takes initiative and works independently while contributing to the overall success of the property and marketing teams

•Effectively organize, prioritize and time manage workload

•Ability to collaborate and influence across multiple properties and departments