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Global Campaign Marketing Manager-Public Sector at OpenText in Gaithersburg, Maryland

Posted in Other 30+ days ago.





Job Description:

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

THE OPPORTUNITY:

We are seeking a dynamic and accomplished Sr. Campaign Marketing Manager to lead a team of global campaign managers. As the Sr. Campaign Marketing Manager, you will lead your team as they build scalable campaigns that embrace storytelling to build an emotional connection with customers and prospects.

You must love building communities across business units, creating compelling stories through the customer journey, and partnering with Sales and the extended marketing team to build exception customer experiences.

YOU ARE GREAT AT:


  • Inspiringyour team and leading by example to work cross-functionally with the central marketing team, product, sales, PR and operations to deliver accurate positioning and storytelling of our products and solutions across the OpenText portfolio

  • Work with your team and regional leads to prioritize localization across corporate marketing campaigns and content (emails, research, web content)

  • Continually raise the bar on development of compelling, data-driven storytelling with a customer focus

  • Focus on driving campaign innovation and test marketing systems to optimize campaign performance

  • Build and present executive level campaign and pipeline reports with a demonstrated ability to take initiative

  • Creative, passionate mindset with drive to foster innovation in marketing and communications.

  • Able partner with creative teams and advise on strategic direction to advance OpenText's brand position in the market

  • Strong persuasive skills; able to gain consensus through data analysis and influence

  • Strong negotiation and problem-solving skills; flexibility and adaptability

  • Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects

  • Innovative thinker who brings new ideas to the discussion

  • Strong team player with the ability to work in a matrixed organization with a virtual team

  • Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

WHAT IT TAKES:


  • 8 - 10 years in B2B marketing - Public Solutions in Government experience is an asset

  • Proven ability to build pipeline and drive revenue using story telling through a strong customer journey

  • Experience working cross-functionally across Sales, Product Management, Marketing, PR, and Operations

  • Ability to identify better ways of working at scale through building new mechanisms and processes

  • Exceptional understanding of integrated marketing and how to apply it to the customer journey

  • Experience executing campaigns using best-of-bread MarTech including Intent data, ABM and chat bots

  • Strong writing and editing skills, with a keen eye for detail

  • Passionate about using and analyzing data to drive campaign execution and optimization

  • Ability to prioritize effectively and focus on defined goals

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accomodationrequests@opentext.com).


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