Category Development Manager - Dollar General at Kimberly-Clark Corporation in Nashville, Tennessee

Job Description:

Category Development Manager - Dollar General

Job Description

The Category Development Manager (CDM) is responsible for translating category management principles into action through data analytics and consumer/shopper insights. This position will report to the Sr. Team Leader, Drug and Dollar. This is a Grade 9 role where the primary focus is to support the Dollar General - AFC business. They will be working with the cross functional team to deliver our Dollar Share, and Net Sales commitments. The incumbent will conduct advanced analytics and develop data inspired strategies, recommendations, and tactics utilizing internal data, syndicated data, Panel, and shopper data, as well as Consumer/Shopper Insights.  CDM will assist in developing comprehensive category strategies focused on shopper centricity, enabling greater sell-thru and market share gains.

Category Management

• Become a subject matter professional in assigned category and provide thought leadership to customer and internal sales team.


• Use principles of Category Management to inform recommendations for category and brand growth and leverage information to grow customers category.


• Conduct strategic category and channel analyses and reports, incorporating appropriate resources. Filter through several data sources to build strategies that drive high-caliber results. Perform strategic competitive analysis by category and brand to capture trends, opportunities and challenges for core business areas.


• Develop strategic business plans, vision, tactics and strategies for achieving category growth.


• Stay current on consumer trends for various retail channels.


• Use knowledge of shopper and consumer to recommend optimal category assortments, flows, adjacencies, cross merch opportunities, etc.

Reporting and Data Analytics

• Develop category reporting, glean insights and turn into actions to drive profitable growth.


• Understand category purchase drivers, trip missions, shopper need states, etc. and liaise with Customer Development and Category Development on executional strategies.


• Provide strategic category direction based on syndicated and HH panel data.

Multi-channel Experience

• Provide insight and perspective of the various channel dynamics on assigned categories.


• Monitor channel shifting and the associated trends reflected in the marketplace


• Form perspective on multi-channel purchasing behaviors (e.g.  P2P, B&M vs Ecom, site to store, etc.)


• Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences.

Shopper Understanding

• Ability to synthesize large amounts of data (e.g. Shopper Research, POS, loyalty card information, etc.) into actionable insights.


• Use knowledge of shopper and consumer to recommend optimal category assortments, flows, adjacencies, cross merch opportunities, etc.


• Build in-store category innovation into all category leadership discussions (e.g. aisle reinvention, store of the future, disruptive merchandising strategies, etc.)

Project Management

• Ability to manage multiple projects simultaneously under tight deadlines.


• Manage flow of information and requests from customer, Customer Development, Business Units, etc.

Additional Skills

• Ability to build solid sustainable business relationships at all levels and functions of the organization and with customers and customer teams.


• Excellent communication skills – both written and verbal.


• Direct and perform analysis across a wide variety of category business issues and make fact-based recommendations.


• Must be able to link business objectives with winning growth strategies.


• Convey complex issues brilliantly with excellent communication and presentation skills.

Qualifications

• Bachelor's degree (emphasis in business/marketing or related field)


• 3-5 years of experience working with a leading CPG company (Category Management, Shopper Insights, Sales or related position)


• Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success.  Category Management Association certification a plus


• Demonstrated success in leading Category Development (Category Captain) engagements with a major retailer


• Strategic thinking, self-starter with ability to manage multiple projects simultaneously with compelling deadlines


• Advanced analytical skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, Tableau, etc.)


• Sound familiarity with syndicated data and systems, measures and software (e.g. Nielsen/Nitro, IRI, Consumer Panel, Spectra, ECRM or Market Track, XP3, etc.)


• Experienced in space management principles and software with ability to draw POGs (e.g. JDA, JDA Cloud, POG Generator, etc.)

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

This position is subject to drug and alcohol testing, including pre-employment testing.

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

With an inclusive culture, our employees – and the original thinking they bring to Kimberly-Clark – make us stronger.  EOE disability/vet.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship.

Global VISA and Relocation Specifications:

This role is available for local candidates already authorized to work in the role’s country only. K-C will not provide relocation support for this role outside of country, this role is available for in-country relocation only.

Primary Location

USA-TN-Nashville

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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