Marketing Specialist at FBL Financial in West Des Moines, Iowa

Job Description:

Marketing Specialist - Wealth Management

Do you have a passion for marketing and serving others? Are you outgoing, professional, and driven to help entrepreneurs become successful? If so, Farm Bureau just might have the perfect opportunity for you! 

Who We Are: Through an exclusive network of 4,000 field associates, supported by 1,600 employees, Farm Bureau Financial Services helps protect livelihoods and futures by offering insurance products, investment products, and personalized financial planning for every stage of life.  We value a culture where integrity, teamwork, passion, service, leadership and accountability are at the heart of every decision we make and every action we take. We're proud of our more than 80-year commitment to protecting the livelihoods and futures of our client/members and creating an atmosphere where our employees thrive.

What You'll Do: In this role, you will support the marketing activities of Wealth Management Advisors, provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, advisor websites, etc., provide ideas, guidance and support for marketing activities and educate on best practices and guidelines. You'll be a resource to help our advisors drive new customer acquisition, cross-sell to existing Farm Bureau Financial Services clients, as well as strategies that enhance their relationship with agent partners. Other responsibilities will include:

• Through monthly consulting calls and ad-hoc requests, support advisors and their staff to plan marketing activities, answer marketing program and system questions, and provide up-to-date information on programs, initiatives, campaigns and contests.
  




• Build relationships with your assigned advisors, marketing peers and field leadership and collaborate on support of the sales force and achievement of company goals.
  




• Work with your assigned advisors to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market.
  




• Serve as a valuable marketing resource in the field by providing feedback and ideas to marketing leadership on programs, initiatives, opportunities, and advisor marketing needs.
  




• Present and train groups of advisors and staff on marketing topics and systems.
  

What it takes to join our team:

• Have a college degree or equivalent plus at least one year of relevant experience required (marketing, sales, financial services/wealth management industry preferred)
  




• Be organized and able to multitask to effectively coordinate 40 advisors in marketing support.
  




• Need to be a quick learner and tech-savvy to get up to speed on the many marketing programs, tools, and systems available to advisors.
  




• Have good communication, relationship building, and coaching skills in order to effectively work with advisors, staff, and field leadership.
  

What We Offer You: When you're on our team, you get more than a great paycheck.  You'll hear about career development and educational opportunities.  We offer an enhanced 401K with a match, low cost health, dental, and vision benefits, and life and disability insurance options.  We also offer paid time off, including holidays and volunteer time, and teams who know how to have fun.

If your values align with ours, we invite you to join Farm Bureau Financial Services…where the grass really IS greener!

Work Authorization/Sponsorship: Applicants must be currently authorized to work in the United States on a full-time basis. We are not able to sponsor now or in the future, or take over sponsorship of, an employment visa or work authorization for this role. For example, we are not able to sponsor OPT status.