CCB-Marketing and Communications-Sr Associate, Channel Strategy & Optimization - Owned Media at JPMorgan Chase Bank, N.A. in Columbus, Ohio

Job Description:

Chase:

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.

Description:

The Role:

The Owned Media Channel Strategy and Optimization team strives to transform customer experiences by developing and delivering personalized experiences on our digital assets that drive high-quality customer growth and engagement.

We are seeking to expand our team with a talented, data-driven marketing associate focused on optimization and performance within our Owned Media channel (Chase.com and Mobile app).

Key responsibilities include:

• Lead build out of fact-based, end-to-end channel strategy process - including intake and demand management to deliver cohesive customer-first experiences across .com and mobile experiences at scale serving as the main data and optimization liaison
  
  
  • Partner with multiple lines of businesses to understand business priorities and support revenue growth through data
  • Help drive improvement of customer experiences, increase interactions and convert traffic into new customers and accounts
  • Help to increase performance metrics to maximize the value from each channel
  • Drive, understand, help communicate prioritization decisions in channel strategy forums across teams
  
  

• Continuously drive improvements through optimization of the digital ecosystem - including site navigation, owned ad content, product launches, crisis communications and retargeting strategies
• Be a customer advocate - restlessly champion consistent and seamless user experiences across all assets and channels
• Partner with Analytics and Digital teams to understand end-to-end digital performance - across traffic, engagement, conversion and account/customer quality metrics
• Lead in cross-LOB forums with transparent communication on decisions and insight into data

• Is a fantastic partner who excels at strong collaboration and relationship building
• Is highly curious and never settles for good enough, constantly moves with speed
• Is extremely data driven and analytical, while also being a creative thinker
• Is focused on how marketing drives quantifiable business results and using metrics to improve performance
• Is comfortable looking at reoccurring reports to make quantifiable next steps
• Constantly pushes boundaries of "what could be" to drive innovation
• Always focuses on the big picture, considering impacts outside their given initiatives

• 5+ years of marketing experience with expertise in digital and data driven decisioning
• 4 year degree in Marketing, Advertising, Analytics, or Finance
• Financial services industry experience a plus
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Develops strong partnerships; recognized as a team player
• Proven ability to take initiative, improve and manage initiatives
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans