Continue your life story with us:At Anthology Senior Living, we exist to make remarkable impacts on the lives we touch. We strive to do just that by providing our residents with a boutique-inspired experience through the best hospitality and care every day. Our communities are beautifully and purposely built for the discerning resident; one who does not want to compromise what is important to them as they deal with the new realities of aging. Every resident and employee have a unique story, and by celebrating the individual, we create a stronger community fueled by the power of connection.
Title: Director of Sales and Marketing
FLSA: EXEMPT
Shift: Full Time
Job Summary:
Responsible for generating and managing leads to qualify prospects and move them through the sales process for the purpose of achieving budgeted occupancy targets for the community
Responsible for the development of the communities marketing, public relations, and advertising programs to maintain a growing base of referral sources, and promote the programs provided by the community
Maintain a working knowledge of the local market trends and competitors to assist in development of sales and marketing strategies and action plans
Receives and/or responds to all incoming calls for inquiries. Follow-up with the inquiries via telephone calls, card/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy
Keeps referral, mailing list and customer information up to date
Identifies, builds, and develops an effective network of community and professional sources
Achieves and maintains required number of marketing contacts per week. Maintain outside referral database of qualified contacts
Develops active referral base within the community by making personal visits and sponsoring networking functions at the property
Monitor’s condition of all model rooms and respite rooms daily. Ensure that all rooms are ready for tour activity
Conducts morning walk-through of community to ensure readiness for property tours. Ensures all common areas needing attention are addressed at the beginning of each day, prior to any tour activity
Completes the marketing report weekly and provide completed report to the Executive Director
Attends all appropriate networking functions in the area
Works with the Executive Director to establish a creative marketing and advertising plan for the community
Develops and complete a Competitive Market Analysis at least twice a year or as directed to do so by the Executive Director
Qualifications:
Prior experience in marketing, sales, advertising and client experience preferred
Telephone sales experience preferred
A Bachelor’s degree (B.A/B.S)
Strong analytical skills with the ability to interpret data
Excellent writing/communication skills
Strong Microsoft Office Suite skills (Word, Excel)
Experience with database or customer relationship management software preferred
Enjoy working in a fast-paced, team oriented environment
Benefit & Perks:
Benefits eligibility starting 1st of the month following hire date for *Full Time Employees*
Robust benefit plan offerings including Medical (PPO and HAS Plans), Dental, Vision, Critical Illness, Accident Insurance, HSA, FSA, etc.
Employer paid Short Term/ Long Term Disability, Life Insurance, Employee Assistance Program
401(k) plan with employer match
Paid Time Off and Paid Holidays
Company paid continuing education - 4 hours of “CARES Dementia Basics” and 4 hours of “CARES Dementia-Related Behaviors.
Daily employee meal provided
Employee referral bonus program
Anthology Senior Living is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.