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Marketing Manager, Community and Client Engagement at Hancock Whitney in Gulfport, Mississippi

Posted in Other 30+ days ago.





Job Description:

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JOB FUNCTION / SUMMARY:

The Marketing Manager position is an individual contributor role responsible for developing, launching and leading marketing programs to achieve stated business objectives for the regional market needs to build brand consideration, deepen community ties and support client engagement. This role supports our Community and Client Engagement segment and covers the Mississippi region.

ESSENTIAL DUTIES & RESPONSIBILITIES:



  • Primary duties of the Community and Client Engagement Manager:



    • Oversite of donation and sponsorship intake requests and approvals across the footprint - creates the playbook, routes requests to appropriate stakeholders, manages the administrative duties and reporting


    • Manages regional requests for local and trade advertising across the footprint


    • Manages and executes the regional requests for media alerts, serves as media contact where applicable


    • Works with Regional Intake Manager to understand in market priorities (Mississippi) to support regional client experiences for Wholesale, Wealth and Retail leadership


    • Manages the execution of region specific marque sponsorship(s) in the region - (ie Sea of Stars, Rapiscan)


    • Supports the Collegial Operating Agreement efforts, working in partnership with Client Analytics Manager and Wealth and Banking leaders to develop targeted client engagement execution efforts such as targeted door openers, event invitations, etc.


    • In partnership with the Marketing Operations Team, serve as Subject Matter Expert responsible for cross-training marketers and bankers how to self-serve certain activities related to hospitality, events invitations, etc.


    • Ensure prioritized efforts are executed in alignment with operating procedures, and in partnership with Marketing Measurement team effectively reported and measured




  • Based on strategic guidance from direct manager, craft well-structured strategic marketing plans and creative briefs using qualitative and quantitative data and producing measurable results.


  • Helps define and update marketing plans for specific marketing channels under the direction of the direct manager.


  • Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting and production.


  • Develops in depth understanding of features and benefits of financial products offered to the segment.


  • Contributes input and ideas to help achieve segment marketing goals and program ROI.


  • Work with analytics to understand campaign performance, test results and profitability; utilize data and analytics to drive marketing decisions based on customer interactions and behaviors.


  • Identify new capabilities to improve campaign performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements.


  • Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization.


  • Present campaign reporting including financials, performance and test results.


  • Ensure that marketing programs adhere to brand standards and contribute to building brand equity.


  • Coordinates with appropriate internal and external centers of excellence to execute campaigns and programs including:


  • Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers.


  • Current and planned internal resources include client analytics, market research, corporate communications, and community engagement, digital channel, branded content creation, merchandising, and marketing automation.


  • Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Based on results and discussion with Marketing Leadership contributes ideas and recommendations for future planning.


  • Follow established department policies, procedures, and workflow practices.


  • Serve as a first line of defense in implementing appropriate risk controls.


SUPERVISORY RESPONSIBILITIES:

None

MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE:


  • Bachelor's degree in Business, Marketing, Finance, or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.


  • 5+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc.


  • Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required.


  • Experience working for or with a publicly-traded company.


  • Quantified results from marketing programs and campaigns created and managed.


  • Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.


  • Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value.


  • Personal or professional experience in emerging marketing disciplines such as digital marketing, customer-relationship management, inbound marketing, social media, etc. are encouraged but not required of candidates.


ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:


  • Ability to work under stress and meet deadlines.


  • Ability to operate a keyboard if required to perform the essential job functions.


  • Ability to read and interpret a document if required to perform the essential job functions.


  • Ability to travel if required performing the essential job functions.


  • Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.


Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.


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