Senior Analyst, Social Media Strategy at Hilton Global in McLean, Virginia

Job Description:

***This role will be based in McLean, VA or Dallas, TX***

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

As Sr. Analyst, Social Media Strategy, you will support the strategic direction and execution of a coordinated marketing roadmap for key Hilton Honors social priorities. This will help drive revenue, increase market presence, and build brand loyalty with new and existing customers.

You will collaborate with internal and cross-functional teams to create and implement social media strategies and content. You will report to a Manager, Social Media Strategy, and work with the Global Brand Marketing team to help implement strategies and activation plans around key brand initiatives.

More specifically, you will:

• Help build an editorial content calendar in support of Hilton Honors, Cobrand and All-Inclusive Resorts.


• Brief and work closely with Hilton’s internal creative studio to create compelling content.


• Input on paid media strategy and partner with paid media team to help launch media across the funnel and report quarterly on performance.


• Assist in quarterly social media reporting through pulling data in Sprinklr and helping identify insights and trends.


• Support Manager in partner management and be steward of the social channels.

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

• Outstanding communication skills, with the ability to clearly and concisely express sophisticated ideas, results, and areas of opportunity


• Motivated self-starter with high integrity, passion, and a desire to work in a fast-paced environment


• Efficient teamwork and presentation skills, with a proven record of partnering and influencing cross- functional teams


• Outstanding influencing skills and ability to be an effective internal evangelist for new growth opportunities via acquisitions


• Strong understanding of effective brand positioning and creative strategy


• Strong project management skills and strong attention to detail, with proven success prioritizing multiple projects simultaneously from conception through to completion, ensuring deadlines and expectations are met


• Experience building comprehensive social media plans that can break through and deliver on business and marketing objectives


• Ability to write effective creative briefs and constructively relay feedback to cross-functional Hilton teams and outside agencies to guide creative strategy and development

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Three (3) years of experience in brand marketing, digital marketing, social media, content marketing, or a related field


• Two (2) years of marketing campaign management experience (start to finish: from strategy concept to creative briefs to final presentation)


• One (1) year of marketing project management experience, including partnering with internal marketing teams and external agencies

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• BA/BS Bachelor's Degree


• Experience with Sprinklr or similar social media management software (SMMS)


• One (1) year spent contributing/supervising media planning, targeting, trafficking and/or reporting efforts for highly budgeted social media campaigns

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.