Senior Web Marketing Analyst at University of Colorado System Administration in Denver, Colorado

Posted in Other 4 days ago.

Job Description:


Position Summary

University Information Services (UIS) provides IT services and enterprise applications to the University of Colorado (CU) campuses and the Office of the President. UIS is committed to excellence in customer service and technical expertise. Through the development of enterprise applications, UIS supports the University as a whole with systems used by students, faculty, human resources employees, finance employees, and others. The Sr. Web Marketing Analyst will be part of a dynamic team working toward building and implementing a strategic, constituent centric, and technology forward experience through system wide communication initiatives. To achieve this, CU is aggressively growing capacity in a Salesforce enabled ecosystem which includes Marketing Cloud and Pardot. The Sr. Web Marketing Analyst will provide data analytics expertise to drive decision making. CU’s Sr. Web Marketing Analyst will play a hands-on role in the ongoing data maintenance of the platform while helping to provide insights to University of Colorado - Colorado Springs (UCCS) recruiting and admissions efforts. This position will provide expertise in campaign management, student pipeline analysis and will manage data between Marketing Cloud, Pardot and Salesforce. This position will support the data quality and outreach for digital communications for campus-level communications.The Sr. Web Marketing Analyst is responsible for maintaining the integration between UCCS Salesforce orgs and Marketing Cloud and Pardot. The Sr. Web Marketing Analyst will build Marketing Cloud Journeys and Pardot engagements following design and process guidance in collaboration with CU subject matter experts on all campuses. This position will also develop and create responsive, best-in-class email templates for CU business units. This position reports to the Assistant Director of CRM and is exempt from the State of Colorado Classified Staff system.
Duties and Responsibilities

Duties and responsibilities of the position include, but are not limited to: 

Salesforce Marketing Cloud and Pardot Integrations 

  • Contribute to data improvement projects within the CU System Salesforce ecosystem 

  • Provide real-time support for issues relating to Salesforce Marketing Cloud, Pardot and other supported platforms 

  • Support change management (release) process to develop and implement new applications and update existing applications 

  • Ensure technology alignment with the UCCS Customer Relationship Management (CRM) implementations

  • Execute development and advanced configuration activities within the Marketing Cloud and Pardot platforms

  • Validate solution components and provides training for internal staff when appropriate 

  • Manage email deliverability, database hygiene, subscription management and compliance with global opt-in laws and regulations 

  • Oversee new data in Marketing Cloud and Pardot and advise on data use for targeting, configuration strategy and reporting 

  • Structure and implement marketing tests to drive optimization (e.g., test creative, copy, audience segments, triggers, etc.) 

  • Play a lead role in usability and accessibility testing for templates 

  • Develop and maintain email templates within Marketing Cloud and Pardot in partnership with customers, including HTML, CSS and AMPScript functions

  • Facilitate the creation and execution of campaigns and journeys in partnership with customers

  • Create and maintain Automations / Data Extensions and connector data transfer processes in Marketing Cloud and Pardot, including writing and review SQL statements

  • Work with Salesforce, support vendors and internal technical staff to troubleshoot and apply new features, upgrades and patches 

  • Identify areas of improvement and make actionable recommendations to increase operational efficiency and user adoption 

Campaigns and Journeys 

  • Create and maintain automations that utilize multiple data sources for campaigns, including Pardot Engagement Studio, Marketing Cloud Journey’s, and Marketing Cloud Automation Studio, as well as other features within the platforms

  • Create and maintain different categories of Data Extensions for marketing automation needs 

  • Design business solutions on the marketing platform based on business needs 

  • Facilitate development and maintain marketing automation integration with a digital experience 

  • Manage and analyze data views and reports in Marketing Cloud that will drive further optimization for email performance 

  • Maintain users, profiles, roles, and permissions 

  • Document all system processes, future enhancements and training guides as needed 

  • Stay current on release notes and communicate any new features or changes to the organization 

  • Independently manage small to medium sized projects.

Marketing Cloud Architecture/Design

  • Identify areas in the business where processes can be automated/simplified using the Salesforce Marketing Cloud digital platform, such as Distributed Marketing

  • Build the technology solutions for supporting data-driven marketing initiatives utilizing Marketing Cloud, performing activities such as audience selection, trigger qualification, suppressions, segmentation, building journeys, etc. 

  • Develop work effort estimates for implementation and present these solutions to team 

  • Plan for future Salesforce Marketing Cloud growth at CU, including Einstein AI, Social Studio, Mobile Studio, Interaction Studio, Advertising Studio, Web Studio, etc.

  • Other duties as assigned

Who we are: System Administration, which also houses the Office of the President, is located in the uptown neighborhood of Denver with a few smaller offices located on the campuses.  However, this position has the ability to work remotely.  Many of our departments support the educational and research missions of the four University of Colorado campuses, but System Administration is not considered a campus. We provide diverse opportunities for professional development, innovation, and collaboration with talented staff and faculty.  Learn more about CU System Administration.
What we offer:
Salary: The anticipated hiring salary range has been established at $85,000 - $92,000.The market salary range for this position is $75,000 - $92,000.The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.The above salary range (or anticipated hiring salary range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.
Benefits: The University of Colorado offers an excellent benefits package including:

  • Medical:
    Multiple plan options

  • Dental:
    Multiple plan options

  • Additional Insurance:
    Disability, Life, Vision and Wellness

  • Retirement 401(a) Plan:
    Employer contributes 10% of your gross pay

  • Paid Time Off:
    Accruals over the year

    • Vacation Days: 22

    • Sick Days: 15

    • Holiday Days: 10

  • Tuition Benefit:
    System employees have the benefit on all campuses 

  • ECO Pass:
    RTD Bus and light rail service

  • Additional Perks & Programs:
    Click here to access a few more Perks and Programs

Click here to access our Total Compensation Calculator to see what your total rewards could be at CU. This position is a University Staff position.Additional taxable fringe benefits may be available.More information on benefits programs, including eligibility, is available at
Knowledge, Skills, and Abilities

To be successful in this position, candidates will need the following:
    Collaboration skills, including the ability to work with others from different areas and backgrounds to reach a common goalInterpersonal skills, including the ability to facilitate interaction, communication, and teamwork between othersAbility to work independently with minimal supervision and reliable professional judgment, as well as collaboratively with a team to achieve desired resultsAbility to resolve issues and develop new ideas and initiatives that improve the performance of the organizationCustomer service skills, including the ability to actively listen, address customer needs, defuse tense situations, and maintain an open, flexible, and friendly demeanorAbility to collect and document business needs and translate the information collected into technical specificationsAbility to set expectations with business partners and effectively leverage governance for a positive business partner experience. Ability to write technical documentation and specifications with the intention that it be easily understandable to the target audience Ability to translate and explain technical concepts and vocabulary in common terms to non-technical audiences Ability to learn and apply new technologies Ability to prepare reports and briefings that can be understood by a variety of technical and non-technical audiences Oral, written, and listening communication skills, including the ability to accurately interpret what others are saying and convey messages, information, concepts, and details accurately and clearlyProject management skills, including the ability to organize data and materials, solve problems, negotiate with others to reach a common objective, communicate information and changes, adapt to shifting priorities, manage conflict, and meet deadlines Knowledge and understanding of software development lifecycle (SDLC) Knowledge and understanding of software testing methodologies and best practicesDemonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwardsCreative and analytical thinker with superior problem-solving skillsDemonstrated ability to learn new analytic systems and evaluate the technical components of a product from a business perspective


Minimum Requirements:
Please ensure your resume includes any and all relevant experience to be accurately assessed against these qualifications.  You must meet all minimum requirements listed at the time of application to be considered for this role.

  • Bachelor’s degree from and accredited institution of higher education, or equivalent professional experience (professional experience may be substituted on a year-for-year basis for the education requirement)

  • Three (3) years of experience in Salesforce ExactTarget/Marketing Cloud or Pardot Technical Admin or related marketing automation experience

  • Marketing Cloud Email Specialist or Marketing Cloud Consultant certification or willingness to obtain one within the first six (6) months of employment

  • Experience with HTML

  • Experience with SQL queries

  • Experience and knowledge of email marketing best practices

Preferred Qualifications:

  • Bachelor’s degree from an accredited college or university in communication, information technology, or similar field.

  • Five (5) years of experience in Salesforce ExactTarget/Marketing Cloud or Pardot Technical Admin or related marketing automation experience

  • Experience with AMPScript

  • Experience with CSS

  • Experience with JavaScript

  • Marketing Cloud Consultant certification

  • Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows and mockups

  • Experience working with large data sets

  • Experience with Salesforce CRM

  • Experience with vendor management 

  • Experience and knowledge of Agile methodologies

Job Category: Information Technology

Primary Location: Denver

Schedule: Full-time

Posting Date: Nov 19, 2021

Unposting Date: Ongoing
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