Segment Marketing Lead, Insurance & Alternatives, AVP at State Street in Boston, Massachusetts

Posted in General Business 10 days ago.

Type: Full-Time

Job Description:

Who we are looking for

The Segment Marketing Lead role sits within the Segments and Solutions Marketing team to drive segment marketing insights and strategy and implementation for two of our client segments – Insurance and Alternatives.

In this full-time position, you serve as the main point of contact for the client segments teams, including global and regional business, product and sales leads.

You will be developing and implementing long- and short-term marketing strategies (including marketing and communication activities and integrated theme campaigns). You will be required to work with the wider marketing team members and business unit/sales teams to define marketing objectives and plans, and execute on those plans.

The broad scope of tasks requires you to interact with various departments, coordinating the efforts of marketing team members and, if necessary, third-party contractors or consultants in order to deliver the projects according to plan.

As a successful candidate, you are highly organized, a proactive team players who brings positivity and continuous support to those around them. Stakeholder management, along with the ability to grasp and translate technical capabilities into value-based narratives and sales enablement tools is crucial.

As a global role working across multiple divisions, your ability to collaborate, foster relationships and suggest solutions is essential.

Why this role is important to us

You will be joining the Institutional Services function that allows us to deliver a comprehensive, holistic approach to each client relationship — for asset managers and asset owners, insurance companies, and official institutions globally. It means our client-facing functions work together to bring the very best solutions and services the firm has to offer — across all of our locations, products, and capabilities.

Join us if making your mark on the long-lasting client relationships we build is a challenge you are up for.

What you will be responsible for

  • Stakeholder Management - Work with business stakeholders to identify key revenue drivers that align to our client segment needs and require marketing support, with a specific focus on Insurance and Alternatives

  • Insight - Drive market, competitor and client analysis to proactively determine and differentiate our segment marketing messaging and approach

  • Positioning – develop messaging and content that clearly articulates value, benefit and differentiation of our products in the market.

  • Go-to-market - Collaborate with business, product and sales leads, and the broader marketing team to develop and deliver end-to-end go-to-market strategies to support product, solution and segment propositions for top revenue drivers. Utilise thought leadership to drive our position as the ‘go-to source’ for key market developments and enhance awareness of our strategic propositions

  • Sales Enablement – Communicate the value proposition of our Insurance and Alternatives segments, go-to-market plans and sales assets available to the client segment teams

What we value

These skills will help you succeed in this role:

  • Prior relevant marketing and communications experience, preferably in a B2B and / or financial services organisation. Background in Insurance and / or Alternatives would be seen as a plus.

  • Experience managing marketing projects: online communications, events, brand/advertising, editorial, partnerships/sponsorships. This entails a good understanding of all marketing channels, including digital and social media

  • Strong writing skills

  • Strong influencing and negotiating skills when dealing with customers (internal or external) is preferred

  • Working in matrix structures and cross cultural environments with an ability to operate on their own, as part of a team and globally

  • Ensuring that the highest level of the integrity and ethical behaviour is continuously adhered to

  • Flexible hours may be required to manage projects across regions / time zones

Education & Preferred Qualifications

  • Bachelors degree required

About State Street

What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Discover more at

In compliance with the U.S. federal government Executive Order 14042, State Street requires vaccination against COVID-19 as a condition of employment in the United States. If you accept this position, you will be required to substantiate that you are vaccinated, or that you are legally entitled to a religious or medical exemption.



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