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Manager, Employment Brand Strategy at Cedar Fair Corporate in Charlotte, North Carolina

Posted in Other 30+ days ago.





Job Description:

Overview:





We make it rewarding to deliver FUN!  

We’re Cedar Fair Entertainment Company, one of the largest regional amusement-resort operators in the world with 13 parks in North America.


 



 


 



The Manager, Employment Brand Strategy is responsible for helping build and execute the employer value proposition and talent acquisition strategy. As Cedar Fair’s lead talent brand strategist, you will play a key role in designing and activating key marketing strategies to build and strengthen our employer brand. We’re seeking a talented creative individual that enjoys brand building, marketing activation digital storytelling and driving results. This individual will be paramount in being a key liaison for the marketing and human resources teams by providing key recruitment marketing guidance.



How You'll Make A Difference:






  • Be the key liaison working with both the marketing and human resources teams to develop and set the strategy for both small-scale and large-scale talent acquisition initiatives for the parks and corporate talent acquisition efforts


  • Produce fresh, innovative work that translates our employer value proposition into compelling digital and non-digital experiences for differing audiences


  • Partner with each park to understand and advise on best practices regarding seasonal and year-round talent acquisition campaign needs


  • Optimize digital ad budget allocation across channels, with support from selected ad agency partner


  • Develop shared campaign roadmaps (i.e., target candidate profile, hiring goals, and channels)


  • Serve as point of contact for feedback on creative asset development


  • Partner with Marketing to develop on-brand, “plug-and-play” recruiting templates


  • Serves as a digital subject matter expert and assist in building, planning, and implementing our overall digital and non-digital marketing strategy


  • Foster a strong, cohesive relationship with our Corporate Marketing Department(s), Talent Acquisition, HR Busines Partners, field representatives and management team members


  • Work in partnership with the Talent Acquisition teams and other cross-functional resources to support key marketing and talent acquisition initiatives


  • Drive application growth by planning, developing, and optimizing ad strategies across digital channels including our career website, CRM, texting, social and other platforms


  • Maintain employer brand updates on our career pages by making content and creative updates via a ticketing system though the Applicant Tracking System (ATS)


  • Suggest activities for improving the quality of our employer brand and digital content


  • Assist local Service Area resources with content & creative development and encourage CRM utilization and adoption


  • Bring to life various lead generation strategies across multiple online channels


  • Assist in building an inbound recruitment marketing plan


  • Research competitors and provide suggestions for improvement as we become a leading employer brand


  • Track and measure SEO, Google analytics, ad metrics and provide analytical insights


  • Consistently review the success of marketing campaigns


  • Create and deliver training plans for Recruitment Marketing Technology updates


  • Manage system refinements, support roll-outs and additional functionality for current systems (iCIMS, Text Recruit, TextHR, Ceridian, etc.


  • Partners with Legal, HR Compliance, Risk, and HRIT to ensure awareness of compliance item expectations, and new polices are incorporated into processes; Manage change



We're Looking For:




MINIMIUM REQUIREMENTS:  



  • Must possess a comprehensive knowledge of recruitment marketing, as normally obtained through a bachelor’s degree in Marketing, Business Administration, Advertising, Human Resources or related field, and two to four (2- 4) years or more of experience in Recruitment Marketing, Social Media marketing, job board management; or an equivalent combination of education and experience.


  • Must possess a fundamental understanding of website structure


  • Ability to leverage raw data and build data stories that influence through data visualization


  • Experience using a CRM to pipeline talent


  • Familiarity with web design/graphics and publishing


  • Must possess strong social media skills including the ability to build a strong network with social media industry professionals and influencers via social media to create a strong network.


  • Ability to continuously learn and seek personal and professional growth opportunities in the changing area of social media and build credibility with customers, peers, and team members


  • Strong interpersonal, consultative and relationship building skills in order to become an advocate for Cedar Fair in social media spaces


  • Must possess a solid understanding of social media metrics with the ability to interpret the results and take action to increase effectiveness of social media campaigns


  • Must be proficient with Microsoft Office tools


  • All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: -criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations


  • Project Management experience required


  • Travel required: 20%



 

PREFERRED REQUIREMENTS: 




  • Proven work experience in the social media strategy arena with an emphasis in employment strategy strongly preferred


  • Project Management Certification


  • Experience with iCIMS and TextRecruit software


  • Experience with common sourcing tools (i.e. LinkedIn Recruiter)


We offer a generous benefits package to our employees including medical/dental/vision/life insurance, 401(k) with match, retirement savings plan, Paid Time Off, wellness programs, FREE Admissions to ALL of our Cedar Fair Parks, and much more!  APPLY TODAY!


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