Sr Digital Analytics Manager - SEO at T. Rowe Price in Owings Mills, Maryland

Job Description:

A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives.

We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job.

If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.

Role Summary:

This position will be working within a centralized enterprise marketing function assisting all business segments in the pursuit of improved SEO practices for multiple B2B and B2C websites across the globe.

We're seeking a candidate with specialized knowledge and expertise in Search Engine Optimization (SEO) and deep experience in integrating related disciplinary knowledge. This role will support disciplinary or cross-functional program of notable risk and use sophisticated analytical thought to identify innovative solutions.

The Sr. Manager will help set standards around which others will operate and occasionally act as advisor to management and key external stakeholders on broad ranging projects. Using your industry, product, and target audience knowledge you'll advise on research goals and design of research methods and collaborate with management to develop the overall SEO program and strategy.

You'll bring an in-depth understanding of all data sources and the ability to appropriately leverage internal and external systems, databases, etc. to develop theories, describe characteristics, and explain motivations behind market behaviors and environments.

This role offers the opportunity to project manage complex research projects, including managing stakeholders and providing guidance and direction to more junior level staff as well as conducting advanced, globally-focused analyses and reports results, often to senior audiences.

Responsibilities:

• Analyzes large SEO datasets and data structures for purposes of statistical and trend analysis


• Leads SEO research, data mining, and creation of executive presentations


• Presents SEO findings and makes recommendations to executives and senior management


• Develops and recommends strategies for specific sites/ segments using gathered insights


• Manages SEO projects of complex and/or large scope and coordinates findings into presentations for senior leaders


• Works with management to establish SEO research/analytical methodologies, data sources and references for the business unit


• Maintains an in-depth understanding of SEO industry trends and competitive landscape


• Works with cross-functional teams to assess and develop on-page and technical SEO requirements for implementation


• Works with paid search team to share data, research, and help better align our search strategies


• Proficient in use and configuration of research resources (Google Search Console, Bing Search Console, Conductor Searchlight, etc.) and may guide more junior team members in their correct use


• Performs keyword research in coordination with business objectives to optimize existing content and uncover new opportunities, expanding search visibility among target audiences


• Develop and optimize meta tags, titles, descriptions, URL, headings, images, and schema markup for both new and existing content pages


• Provide research-backed recommendations and execute strategies for content development in alignment with SEO goals


• Execute technical SEO audits to ensure crawlability


• Train team members and partners on the basics of search engine optimization and its impact on campaign performance website analytics

Qualifications:

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience and 8+ years of total relevant work experience.


• Specific knowledge about search engines and their ranking algorithms


• A strong understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding and the ability to convey implementation requirements to internal partners.


• Understanding of SEO KPIs and reporting/analytical tools like Google Search Console, Moz, SEMRush, AHREFs, Screaming Frog, Conductor Searchlight, etc.


• Experience configuring Google/Bing Search Console and Conductor Searchlight


• Strong knowledge of Web Analytics applications such as Google Analytics or Adobe Analytics


• Proficiency with Content Management Systems (CMS) and Content Distribution Networks (CDN)


• Proven experience with the development, implementation, management, analysis, reporting of SEO strategy


• Proficiency in MS Excel, PowerPoint, and Word


• Ability to think creatively, and identify and solve problems


• Ability to clearly and effectively articulate thoughts and points


• Ability to coordinate with cross-functional teams and thrive in a highly collaborative environment


• Experienced in JavaScript, HTML, and CSS and finding issues in those languages that may impact SEO


• Understanding of Page Speed/Performance and Core Web Vitals impact on user experience and SEO.


• Ability to develop and implement canonical and HREFLang tagging strategies.


• Experienced with XML Sitemaps and their maintenance.


• Previous experience utilizing web analytics tools to understand behavioral usage trends on large websites consisting of both client and prospect traffic

Preferred Experience:

• Proficiency within Adobe AEM CMS


• Financial Industry experience or knowledge


• Experience with digital experience/ digital marketing tools such as the Adobe Marketing Cloud/ Adobe Experience Cloud or equivalent solutions (Adobe Analytics, Adobe Target, Adobe Audience Manager)


• Experience with Clarabridge Text Analytics/ Quantum Metric Session Replay

T. Rowe Price is committed to providing our associates with a comprehensive total rewards benefit program, including wellness, retirement and quality-of-life benefits. ​ Please view What We Offer to see what's available to you.

As part of T. Rowe Price’s Health and Safety protocols, effective October 19, 2021, any US-based new hires, including interns will be required to be fully vaccinated against COVID-19 or have a valid medical or religious exemption from receiving a COVID-19 vaccine.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.