Associate Manager, Product Marketing at Deckers Outdoor Corporation in Goleta, California

Job Description:

Job Title: Associate Manager, Product Marketing

Reports to: Director, Global Strategy and Marketing Operations
Location:  Goleta, California (Hybrid remote in California area)
 

The Role

We are looking for a talented and passionate teammate who leads Product Marketing and inspires people to move through our innovative products and experiential storytelling.

The product marketing associate manager will be responsible for driving and implementing the product marketing go-to-market strategy by building product educational assets strategy and creating high-impact marketing content that supports the launch of products. 

This role requires a strong ability to lead projects closely working with cross-functional teams such as Integrated Marketing team, Product Line Managers, Product Design teams, Global Communications, Creative, Legal, US Marketing teams.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• 
  Seasonal Product Marketing
  
  
  • Consolidate seasonal product information which includes the most up-to-date product briefs, booking order results, previous campaign results, and consumer insights.
  
  
  • Liaison between the Marketing team and Product team. Keep updating marketing key stakeholders with the most updated product launch calendar.
  
  
  • Collaborate and influence cross-functional teams to apply product marketing information in their planning process.
  
  
  
  


• 
  Product Marketing Assets
  
  
  • Lead product educational assets strategy working closely with the global sales team, marketing team, and product team. Products include all shoes (Inline, SMU, Collab) and apparel.
  
  
  • Develop product education assets for trade and consumer-facing: Tech poster, a reference poster, product training materials, product video, virtual showroom, catalog, etc.
  
  
  
  


• 
  Insights and Analysis
  
  
  • Lead product-specific consumer insights such as purchaser survey and reflect the product marketing strategy each season.
  
  
  • Evaluate the impact of product assets in achieving their stated objectives.
  
  
  • Monitor both global consumer’s insights as well as product dynamics including HOKA & competitive product lineups, sales, and trends.
  
  
  
  

Who You Are

• Detail oriented and organized


• Ability to work in a fast-paced, evolving environment and thrive under pressure


• Think critically and creatively


• Ability to communicate collaboratively and inclusively across functions and regions


• Strategic collaborator with a team player attitude


• Drive and influence collaboration


• Passion for sports, fashion, fitness

We’d love to hear from people with

• Minimum 3 years of work experience in product, or field, or marketing in sports industry


• Excellent knowledge and experience in performance footwear (running is preferable) and industry


• Ability to conceptualize, scope, and execute projects to strict deadlines


• Experience leading product launches across multiple sales channels and target audiences

What We'll Give You –

• 
  Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.


• 
  Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.


• 
  Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.


• 
  Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras


• 
  Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.


• 
  Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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