Director, Communications (Sports/ Lifestyle) at Daniel J. Edelman Holdings in New York, New York

Job Description:

This role is open to be based from: New York, NY; Los Angeles, CA

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential.

UEG's communications practice helps deliver transformative stories for brands around the world. We are focused on innovative storytelling that drives earned media coverage and differentiation for our clients among key audiences. We are always looking for team members who are passionate about contributing to the future of communications and who love to tell compelling, inspiring, and unexpected stories for clients.

We are currently looking for a seasoned communications professional to work on industry leading consumer apparel and sports brands. This person will play a key role on an integrated account team for a high-profile athletic apparel and lifestyle brand that plays in the world of sports, lifestyle, fitness, mindfulness, innovation, fashion and more. This person will be responsible for helping to drive the day-to-day work of the account and will serve as an important member of the core client team - and the communications practice. He/she also will serve as a key member of an integrated account team for a high-profile consumer brand with one of the largest sports sponsorship portfolios in North America.

This person will bring strong earned media savvy, fresh and creative thinking, thoughtful strategy and recommendations, strong organizational skills, and a collaborative approach. This person will also bring excellent written and verbal communication skills, a deep network of media and influencer relationships, strong account management skills, proven media pitching experience and results, and will be poised to help develop talent and empower those around him/her to succeed. The successful candidate will enjoy managing multiple projects, supporting high-profile media activations, coordinating quickly changing logistics and more.

The role will work closely across interagency teams at UEG and within the DJE family of companies. If you are a proactive team player who is ready to join our fast-paced, fast-growing account and practice, we want to hear from you.

Responsibilities:

• Develop client-facing strategies that drive coverage, create distinction, and help the clients break through with key media audiences and target consumers.


• Generate buzz and earned coverage for product launches, brand announcements, partnership news, athlete and executive voices, and must-win moments.


• Leverage expertise and background to push client into new creative storytelling territories.


• Contribute to cultivating long-term relationships with key lifestyle, fashion, fitness, sports, tech / innovation, business and consumer media and influencers on behalf of clients.


• Help manage an internal team of junior staff while playing a key role in driving the day-to-day aspects of account work including communications strategy, messaging development, pitch creation, event execution, measurement, story ideation, athlete PR, product seeding and more.


• Understand clients' industry, history, vision, and challenges; anticipate their needs, and capitalize on new opportunities to help create ownable, PR-driven moments that build buzz.


• Provide input and support on account management elements, including budgeting, client billing, vendor invoicing, reporting, and recapping, etc.


• Participate in / attend regular client meetings and conference calls, internal meetings, etc.


• Help maintain and mentor a high-performing, creative and cross-functional team to provide clients with best-in-class work.

Requirements:

• Bachelor's degree in a relevant field from an accredited college or university


• 6-8 years of relevant experience in communications, including a previous focus on Retail, Fashion, Sports or Fitness, Sports Sponsorship, or Health/Wellbeing


• Proven track record managing high performing teams and clients


• Strong, relevant relationships with top tier media, tastemakers, etc. - and the ability to leverage for earned results


• Strong understanding of consumer and health/wellness and sports sponsorship trends across the industry, as well a deep understanding of evolving media landscape


• Fundamental understanding of Integrated Communications tactics


• Excellent written, verbal and presentation skills (outreach plans, writing, proofreading, pitch development, media materials, strategy documents, decks, etc.)


• Strong worth ethic and ability to work in a fast-paced environment, while being flexible enough to pivot quickly if needed


• Strong and consistent problem-solving and analytical skills


• Team player with the ability to project confidence, a positive attitude, good judgement, and a solutions-oriented approach under pressure

United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings network. UEG creates breakthrough marketing with the people, properties and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, OneShow, Sabre Awards, Tellys, and more. UEG, founded in 2007, is headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo and works with FORTUNE 500 companies, celebrities, athletes and leading media properties. For more information visit http://www.uegworldwide.com .

Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

United Entertainment Group is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.