Marketing Manager at Westfield in Los Angeles, California

Job Description:

Do you want to help revolutionize a major industry? Do you want to shape and influence how people around the world live, work, shop, and play? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate and digital offerings by developing innovative and engaging places that connect people and reinvent being together.

We are currently looking for our:

Marketing Manager

What we offer

As Manager, Marketing, your primary objective is to manage the marketing function for Westfield Century City to execute short- and long-term plans that drive sales, traffic and NOI growth. You will support the Marketing Director with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.

Responsibilities & Accountabilities

This individual will:

• Collaborate with Marketing Director/GM/Asset teams to ensure Marketing Action plan reflects 5 yr. business plan


• Working alongside the Marketing Director on the planning, development, production and execution of marketing programs, retailers’ relationships, branded elements and communication


• Ability to understand and communicate sales, retailer revenue, kick-outs and percentage rent


• Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels

Job responsibilities are:

STRATEGIC & FINANCIAL

• Work with Marketing Director, GM, and Vice President, Customer Strategy to determine center priorities and assets in order to allocate marketing resources to the most important /key issues

•  Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely mannerReview and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns

OPERATIONAL

• Collaborate with Marketing Director, General Manager and Vice President, Customer Strategy and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue


• Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders


• Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy


• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business


• Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan

CONSUMER MARKETING & COMMUNICATION

• Execute the local implementation of marketing programs based on best practices that deliver on the URW brand standard


• Work in partnership with the national editorial team to curate and publish content to URW owned digital and social media channels, including monitoring and reporting on content results


• Partner with retailers to support openings, drive sales and promote offers and events

• Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content


• Work collaboratively and autonomously on multiple projects simultaneously with local and corporate partners

What we are looking for

You. . .

• B.A. or B.S. degree preferred or equivalent experience


• 3 to 5 years of Marketing and/or related experience


• Strong business acumen, strategic orientation, and general operation experience


• Retail or Shopping Center industry knowledge, experience or expertise preferred


• Strength in leadership, strategy, marketing, and financial management


• Familiar with digital and social media platforms and curating content


• Knowledge of real estate and / or retail development, leasing and operations


• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles


• Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.

• Part of a cross-functional team with direct reporting to the Marketing Director.

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and  we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways.  We are at our best when we are TOGETHER safely and joyfully.  We are following federal guidance on what we need to do to safeguard the health and safety of our employee community, including that URW employees must be fully vaccinated or request an accommodation. 

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us to Reinvent Being Together.