Marketing Associate at Park Place Technologies in Mayfield Heights, Ohio

Job Description:

The Park Place Technologies Marketing Associate will be a key member of a dynamic and growing international Marketing team.  They will play an important role in the success of Marketing campaigns and lead generation efforts.  They will also be a key liaison between Marketing and Sales.

The Marketing Associate will support the Park Place Technologies Marketing team in three key areas:

• Marketing lead distribution and reporting:
  
  
  
  • Monitor incoming leads from various Marketing tactics
  
  
  • Identify leads worthy of being forwarded to sales
  
  
  • Enrich leads and forward to corresponding sales reps
  
  
  • Work with Sales leadership to ensure lead follow-up
  
  
  • Provide regular reporting on lead status, corresponding opportunities and resulting revenue
  
  
  
  


• Project management:
  
  
  
  • Manage miscellaneous projects including marketing campaigns, event management, Sales programs internal communications initiatives and more
  
  
  • Manage the Marketing team’s project ticketing system
  
  
  • Regularly report on project status via written status reports and in team meetings
  
  
  
  


• Premium distribution:
  
  
  
  • Support Marketing campaigns and other efforts by coordinating direct mail elements
  
  
  • Fulfill requests from Sales for branded premiums for customers and prospects
  
  
  • Coordinate development of trade show/event branded premiums
  
  
  
  

Requirements and skills:

• 4-year degree in Marketing, Communications or related field


• A passion for B2B Marketing


• 1-4 years of experience in Marketing and/or Communications (in-house Marketing department and/or Marketing agency)


• Knowledge of marketing digital tools and techniques


• Solid computer skills, including MS Excel and PowerPoint. CRM software experience a plus


• Strong organizational skills


• Attention to detail a must


• Excellent communication and presentation skills


• Strong analytical skills with a goal-oriented attitude

Marketing