Jr. Advertorial Copywriter at Los Angeles Times in San Diego, California

Job Description:

Join the hundreds of innovators, advocates and team members who are making an impact every day at one of the most iconic media brands in the nation. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the San Diego Union-Tribune team is the place to be.

Job Description Summary

The San Diego Union-Tribune is looking for a passionate, nimble Jr. Advertorial Copywriter who is as creative as they are detail-oriented to join our team and help drive our advertiser marketing efforts.

The Jr. Advertorial Copywriter will craft clear and compelling written communication and persuasive promotional messaging across a broad range of traditional and online formats including but not limited to: print, digital, email, and social.

Assist with overseeing the content and production of weekly/monthly newsletters. Assist with generating and gathering said content, act as the face of deals in San Diego, and work with partners to solicit and present newsletter and email content. Collaborates with Advertising, Marketing, and Circulation to drive sales and growth in the areas of newsletters and emails, and print channels.

Job Description

Responsibilities:

• Write a weekly “Deals” newsletter directing readers/viewers to the best deals in San Diego


• Contact chambers and other business organizations to gather content opportunities


• Outline look and feel of newsletter and presentation on SDUT channels


• Collaborate with SDUT management to drive sales of newsletter and other assets


• Provide weekly board meeting updates on sales programs


• Liaison between Circulation, Advertising, Marketing, and Digital Ad Ops.


• Form a small internal focus group & hold regular meetings with UT Sales and Circulation staff to discuss client needs


• Form a few external focus groups to determine what consumers are doing during COVID19 – their purchases, their needs, and wants

Qualifications: 

• A minimum of 2-3 years of creating & crafting advertorial marketing copy .


• Strong multi-tasking skills. Ability to work across several projects with competing deadlines and have the ability to effectively and efficiently plan and prioritize deliverables.


• Research, brainstorm, write, revise, and proof copy for all custom publishing sections.


• Communicate effectively across all channels to engage target audiences across diverse demographics


• Create clear, concise messaging that drive business results, support key marketing initiatives, and inspires action

Education:

• Bachelor's degree in Advertising, English or Journalism related field.

U-T employees can apply to work entirely from the office or use a hybrid or remote model, working partly or entirely from home.

The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.

Thank you for your interest in joining our team at the San Diego Union-Tribune!  We look forward to reviewing your application.

Salary:

$26.00

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