U.S. Education Field Marketing Specialist at Apple in Cupertino, California

Posted in Other 7 days ago.

Type: Full Time





Job Description:

Summary Posted: May 11, 2022 Weekly Hours: 40 Role Number:200376402 Imagine what you could do here. The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. For over 40 years, we've had the privilege of working alongside educators around the world. From that experience, we know that educators with powerful technology can unlock the unique genius in every learner, so they can make a difference. The U.S. Field Marketing team is here to grow Apple's Education business by developing high impact campaigns and programs that enable education customers to meet their key goals. As a U.S. Education Field Marketing Specialist, you will be responsible for contributing to the creation and execution of field marketing programs through the education sales team. The ideal candidate will have in-depth knowledge of the higher education and K-12 customer base and have both sales and marketing experience. This position is based on-site at our Apple campus in Cupertino, CA. Key Qualifications 7+ years of business experience developing and executing integrated marketing programs. Proactive, clear, and consistent communication skills, both written and verbal. Strong presentation skills including content creation and delivery; Exceptional Keynote skills. Ability to cultivate relationships and work collaboratively across many cross-functional teams. Deep experience in creating a variety of demand generation resources and activities targeted to education customers, delivering strong and measurable results, and presenting those results to the leadership team. Solid understanding of the education market, marketing to education customers, and creating communications and sales tools to support a direct sales team. Proven ability to proactively establish rapport, credibility, and influence, and drive results throughout an organization at all levels, across many departments in a highly-matrixed organization. Ability to think strategically while also working with stakeholders to produce the highest quality resources under tight timelines. Resourcefulness, creativity, and results-oriented with high energy and a positive attitude. Demonstrated passion for Apple and educational technology. Previous experience in education, marketing, sales enablement, training, and communications. Experience working with sales organizations and field marketing teams. Exceptional marketing content writing skills Solid understanding of marketing automation systems such as Marketo, Pardot or Eloqua Ability and willingness to travel 4-6 times per year. Description As a U.S. Education Field Marketing Specialist, you will deliver a wide range of demand generation activities targeted to education customers, including events, conferences, campaigns, and collateral development. You will creatively innovate and design new approaches for demand generation, communications, and sales enablement. Success requires close partnership with the Education sales team, the WW Education Marketing team, and a variety of cross-functional partners to effectively deliver the highest quality and highest impact resources. In this position, you will: - Develop and execute a comprehensive field marketing plan that aligns with sales objectives and drives awareness and demand with US education customers - Collaborate with the U.S. Field Marketing Manager and Field Marketing team on division focus points and deliverables. - Partner with the Education stakeholders on strategy development to drive demand with education customers and support the direct sales team. - Work with the Worldwide Education Field Marketing team to deliver demand generation and event resources that benefits the worldwide team. - Have deep understanding of the Apple Education sales leaders, sales team, and sales process. - Maintain a deep expertise of the education market: customer profile, market landscape, challenges, market messages, and competitive issues. - Be an expert on all Apple products, services, and offerings for education. - Research and explore new ideas to innovate and improve demand generation, internal communications, and sales enablement resources. - Write and edit new marketing content to be used in campaigns and events - Utilize marketing tech stack to execute campaign elements. Education & Experience - Bachelor's degree or equivalent experience - Advanced degree in marketing, education, business, or related discipline, preferred. - In-depth knowledge of the education customer and sales enablement is essential, as is a clear understanding of the Apple brand, Apple product use in education, and Apple's approach to marketing. Additional Requirements PDN-9648fa54-6f7e-4ed1-bd72-e4b0fe46c002


More jobs in Cupertino, California

Other
26 minutes ago

The Judge Group Inc.
Other
about 14 hours ago

Apple
Other
about 14 hours ago

Apple
More jobs in Other

Other
less than a minute ago

ARS
Other
less than a minute ago

AmTrust Group
Other
1 minute ago

AmTrust Group