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Social Content & Community Manager - The Prisoner Wine Company at Constellation Brands in Napa, California

Posted in Restaurant - Food Service 30+ days ago.

Type: Full-Time





Job Description:

Job Description

Company Summary

ASPIRA, Fine Wine & Craft Spirits, is a collection of the most acclaimed wine and spirit brands within the Constellation Brands portfolio. ASPIRA is driven by talented winemakers, distillers, storytellers, and purveyors who are relentlessly focused on creating exceptional luxury experiences.

The ASPIRA Fine Wines & Craft Spirits portfolio includes Robert Mondavi® Winery, The Prisoner Wine Company, Schrader® Cellars, To Kalon Vineyard® Company, Booker Vineyard, Mount Veeder Winery, Lingua Franca Winery, High West Distillery®, Casa Noble® Tequila, Nelson’s Green Brier Distillery, Copper & Kings Distillery, Austin Cocktails, and others.

These award-winning brands and, the passionate and talented people behind them, create the world’s best wines and spirits at the nexus of art and science, where creativity and dedication meet unparalleled vineyards, grain sources, and state-of-the-art facilities around the world, from Napa Valley to Tuscany, Nashville to Tequila, Mexico. With respect for the icons who started it all, stewardship of the land and the boldness to do things differently, ASPIRA delivers unrivaled brands and experiences.  

Position Summary

The Prisoner Wine Company (TPWC) is a best-in-class portfolio of rule-bending luxury wines with a provocative aesthetic. Our portfolio is recognized by consumers and critics alike as one of the most innovative wine brands in the market, leading the resurgence of California luxury red blends and earning “cult” wine status. TPWC is led by its flagship brand The Prisoner (#1 Super Luxury Red Blend) and supported by fast growing challenger brands SALDO and recently launched Unshackled.

The Role:

Reporting to the VP, General Manager for TPWC, the Social Content and Community Manager will serve as a member of the brand marketing team responsible for developing and executing social media strategies to grow brand audiences across each TPWC brand’s social platforms ultimately resulting in omnichannel revenue growth. This role will manage social content and communities for The Prisoner, Unshackled, SALDO and the upcoming launch of Blindfold by working closely with the Brand Managers for each brand.

This is an ideal role for highly creative individuals with a passion for brand building, storytelling and experimentation.

Responsibilities


  • Develop content marketing plans and editorial calendars

  • Create engaging and shareable content for all social channels

  • Leverage a deep tactical understanding of platform capabilities to proactively engage with consumers, with a goal of growing online communities, expanding reach and ultimately driving omnichannel sales

  • Respond to community comments across social channels and collaborate with Brand Managers, Hospitality, Wine Club and Customer Experience teams (as appropriate) to field customer service inquiries to maintain and strengthen existing and potential customer relationships

  • Provide community feedback to brand managers and stakeholders

  • Plan and execute community initiatives and programs

  • Identify, test and adopt new social marketing and community outreach opportunities to build brand equity

  • Attend and participate in brand events, experiences, and workshops

  • Monitor social media campaigns and analyze social media performance using KPIs

Minimum Qualifications


  • 1-3 years working at an Advertising, social media, Influencer or Personal Brand agency or in-house with a digitally native, high growth consumer brand

  • Proven ability to adapt a unique voice based on target audience and culture

  • Ability to work a flexible schedule for “community coverage, time zones and occasional brand events taking place on evenings and weekends

  • Ability to travel to our hospitality center in Napa at least 1-2x/ week

Physical Requirements/Work Environment


  • Able to lift 40 lbs on occasion.

  • Work in a normal office and/or remote environment.  Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Availability to travel and work weekends or evenings on occasion as required.

  • Must have a valid U.S. Passport.

ASPIRA, Fine Wines & Craft Spirits is a division of Constellation Brands. Constellation Brands is a producer, creator and marketer of beer, wine & spirits brands that people love. Constellation Brands is the fastest-growing large CPG company in the U.S at retail with operations in the U.S., Mexico, New Zealand and Italy.

Location

Napa, California

Additional Locations

Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin/San Benito

Job Type

Full time

Job Area

Marketing

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).





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