Digital Media Specialist at Amneal Pharmaceuticals LLC (J0P) in Bridgewater, New Jersey

Job Description:

Job Summary

The Digital Media Specialist will pay an integral role in strengthening the Amneal brand's reach and reputation with key stakeholders via channels such as social media and internal communications. This role will help execute and refine our social media and internal communications strategies, tell the Amneal story via authentic and engaging content, build strong internal relationships to source a continuous flow of content, and monitor and report on our social media activities and channels.

Essential Functions

• Support the execution of company’s social media strategy, in partnership with Amneal’s external social media agency


• Support the creation and design of content (in partnership with Amneal’s external design and video resources) optimized for social platforms, specifically LinkedIn, Twitter, Facebook, Instagram & YouTube


• Coordinate social media calendar


• Cultivate partnerships with key internal stakeholders to foster a reliable and steady pipeline of content, aligned to social media strategy & relevant to key stakeholders and targeted audiences


• Continuously evaluate & help refine social media strategy to ensure alignment with company’s Strategic Plan, evolving needs of the business and budget


• Ensure all social activities align to company brand standards


• Ensure all social media inquiries (i.e. posts, comments, tags, direct messages) are addressed in compliance with relevant regulations (i.e. Adverse Event Reporting) and company practices

Additional Responsibilities

• Support a consistent, clear & authentic brand voice across all digital media channels


• Help identify & support internal stakeholders that can become social influencers & thought leaders


• Support company leaders in establishing purposeful social media profiles and engagement


• Leverage social media monitoring tool and metrics to measure KPIs


• Support Internal Communications & Engagement team

Education

• Bachelors Degree (BA/BS) in Communications, Public Relations, or Marketing - Preferred

Work Experience

• 2 years or more Professional experience in social media or digital marketing - Required

Skills and Abilities

• Effective communication skills


• Strong short-form writing skills


• Passion for storytelling


• Strong organization skills and attention to detail


• Team player – you do serious work but don’t take yourself too seriously


• Innovative – you like to generate and introduce new ideas


• Agile – you can pitch in to offer value across our team


• Video editing knowledge/experience preferred


• Graphic design knowledge/experience preferred

Specialized Knowledge

• Experience with LinkedIn, Twitter, Facebook, Instagram & YouTube


• Familiarity with Search Engine Optimization (SEO)


• Familiarity with key social media measurements & KPIs


• Experience with paid, organic and earned social media placements


• Experience with social media targeting, budgeting and reporting