USWT - DX-Principal - Digital Marketing SME at Infosys Limited in Denver, Colorado

Job Description:

Infosys is seeking a Digital Marketing SME. As a Principal, you will provide best-fit architectural solutions for one or more projects; provide technology consultation; assist in defining scope and sizing of work; anchor Proof of Concept developments and support opportunity identification and pursuit processes and evangelize Infosys brand. You will collaborate with some of the best talent in the industry to create and implement innovative high quality solutions, lead and participate in sales and pursuits focused on our clients' business needs. You will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued.

Requirements:

• Strong Experience in areas of Data driven Digital Marketing and Digital Customer experience space


• Has worked with customer leaders and identify strategic / critical objectives


• Helped defining solution blueprint of the digital Marketing roadmaps - covering structured phases, detailed digital marketing maturity map and MarTech stack / architecture roadmap


• Helped realize digital marketing roadmaps and architecture covering Segmentation, Acquisition - Programmatic AdTech, SEO/SEM, Content, Campaign, Lead Capture and nurture, Analytics, Attribution, Social Media Marketing, Hyper Personalization)


• Helped streamline and run digital MarkOps - Acquisition Ops, Ad Operations, Campaign Operations, SEO/SEM, Content Operations, Social Media Ops


• Can use right collaborative frameworks and tools to achieve the outcome - workshops, diagnostic techniques, analytics based insights, User centric Design thinking, end user personas, customer journey maps


• Has deep understanding of various platforms and solutions in space of data digital marketing space - Programmatic AdTech, DMP, CDP, CRM, Campaign systems, CMS, Analytics, Tagging, Reporting, Social Media Integrations


• Has played role of Product Owner, Solution Lead, Solution Architect


• Has worked closely with senior digital marketing leaders, MarTech Leaders, and execution teams across the globe to drive solution delivery


• Good understanding of functional areas of Digital commerce, Digital customer exp/self-service.


• Key eye on trends and in space of commerce/mobility, chatbot platform specification, use case


• 12-20 yrs IT consulting - Digital exp

About Us
Infosys is a global leader in next-generation digital services and consulting. We enable clients in 50 countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

EOE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity/National Origin

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